The GDPR aims to put greater control in the hands of the customer and gives them more rights over who hold their data and how it’s used. For example:
► Customers can ask you to remove their records from your databases entirely, meaning they’ll become a brand new customer should they return to you.
► If you rely on marketing consent, it now needs to be explicitly given – soft opt ins, or failure to opt out, will no longer be good enough.
► You’ll also be obliged to supply a customer with all the data you hold on them at their request – free of charge. This is called a ‘Subject Access Request’ or SAR for short.
► You’ll need to establish a lawful basis on which to carry out direct marketing
► And you’ll need to appoint a Data Protection Officer
Any breach of the GDPR can be met with a fine of up to 20 million Euros or 4% of a business’ turnover – whichever is larger. So it’s vitally important that you’re prepared for the change in May 2018.
If you would like to understand more about the potential impact the GDPR will have on your business and help you to start preparing for the new legislation – then download our FREE white paper here.
Information and guidance is issued all the time so if you would like to stay up to date with new information, please sign-up to our FREE GDPR update email below: