The General Data Protection Regulation (GDPR) came into force on 25th May 2018. This article from our archives focuses on the changes to your sign up and marketing permission process required to make your sign up forms compliant. The introduction of the GDPR will...
Blog
Month: May 2018
Month: May 2018
Costa and R-cubed shortlisted for Data IQ award
Coffee. Analysis. What do they both have in common? The answer is that they both get us out of bed in the mornings. It’s what we live for. So imagine our delight when we were given the task of diving into the Costa Coffee Club data to maximise the returns from their...
Is Google about to put an end to Independent Attribution?
The news that Google is now raising the data drawbridge and removing access to DoubleClick IDs from 25th May has both clients and agencies alike struggling to see how on earth they can independently measure the £Millions spent on digital advertising and attribute...