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Month: February 2019

Month: February 2019

Is the LNER Customer Journey just the ticket?

Is the LNER Customer Journey just the ticket?

At R-cubed, we like to think we know a thing or two about customer journeys. We’ve helped dozens of businesses build effective journeys that ensure a powerful, relevant and profitable customer experience is delivered at every stage, and at every touchpoint. It means...

Direct Mail – Dead and Buried?

Direct Mail – Dead and Buried?

Direct mail used to dominate direct marketing. Companies such as Capital One and Reader’s Digest would flood the nation’s letterboxes with millions of mail packs every month. And equally, customers would moan about the deluge of ‘junk mail’ hitting their doormats....

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