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Month: April 2019

Month: April 2019

How to run an SCV pitch

How to run an SCV pitch

Last month, we shared an article on how to go about building a Single Customer View written by Sarah Storey, a leading independent expert in SCVs and customer relationship management. We’re pleased to bring you her second article, on how to run the pitch for your...

FastStats for beginners

FastStats for beginners

Today’s marketing is all about understanding your customer. And that means understanding your data. Data collection is relatively easy.  After all, there’s no shortage of data sources.  Customer profiles, demographics, products bought, basket value, frequency, online...

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