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Month: July 2019

Month: July 2019

AI – from Hollywood to Reality

AI – from Hollywood to Reality

Real-time personalisation, automated decision-making and virtual assistants are changing the way that businesses interact with their customers. Data-savvy businesses are quickly getting up to speed with how AI can bring great improvements to the customer journey,...

Do you really know your customer preferences?

Do you really know your customer preferences?

In the dark and distant days before GDPR, customer targeting and marketing preferences, we had just one flag to worry about.  Do not promote. The ‘do not promote’ flag was all you needed to stay on the right side of the law. The process was simple.  Market to all of...

The Essentials of Email

The Essentials of Email

Email marketing is one of the fastest and most effective ways of reaching your customers. But in an age when our inboxes are constantly flooded with messages, you need to make sure that yours are getting through. If you’re new to email marketing, or just want to make...

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