Customer Journey Article Step 5 - Dormancy and Retention

Enhancing the Customer Journey
- One Step at a Time

STEP 5 - Dormancy and Retention

Have you mapped out your customer journey communications?  A well thought-out…


Spend less on marketing - joined up marketing image

Why you should spend less on Marketing

Rather than joining in the annual battle to increase, or even maintain, your…


GDPR one year on stamp image

GDPR - one year on

It’s a year since GDPR – or the General Data Protection Regulations directive –…


Single Customer View Pitch image

How to run an SCV pitch

Building a Single Customer View Last month, we shared an article on how…


Customer Journey Article Image

Enhancing the Customer Journey
- One Step at a Time

STEP 4 - The Post-Purchase Experience

Have you mapped out your customer journey communications?  A well thought-out…


FastStats for beginners article image

FastStats for beginners

Quick, powerful customer insight for better marketing Today’s marketing is all…


Single Customer View - Where to Start

Don't build a Single Customer View...

…until you’ve read this article. A Single Customer View (SCV) is an essential…


Customer Journey Article 3 image

Enhancing the Customer Journey
- One Step at a Time

STEP 3 - The Purchase Experience

Have you mapped out your customer journey communications?  A well thought-out…


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R-cubed awarded Apteco Premium Partner status!

As a long term partner with Apteco, we’re delighted to announce that we’ve just…


Customer Journey Article 2 image

Enhancing the Customer Journey
- One Step at a Time

STEP 2 - Planning and Consideration

Have you mapped out your customer journey communications?  A well thought-out…