Control groups article image

The Importance of Control Groups

- It's time to take control

Given that we’re in the business of improving our clients’ marketing…


One to one marketing

Is one-to-one marketing really necessary?

Everyone knows the importance of targeted marketing.  Right message, right…


Attrifusion-attribution-banner

Optimising your Marketing Budget - Are you getting it right?

With so many different channels, optimising your marketing budget is not only…


Join up your call centre

Call Centres - The Forgotten Marketing Channel

Every marketer knows the importance of delivering a joined up marketing…


Sarah Storey joins R-cubed

At R-cubed, we believe we have some of the best people in the business. We…


Data Predicting the Future

When will a woman next lead the Conservative party?

PREDICTING THE FUTURE We know a thing or two about data.  Our team is full of…


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Once more unto the breach, dear friends…

The news that British Airways has been fined over £180 million for suffering a…


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5 tips for the advanced email marketer

Email is a standard tool in the marketer’s arsenal, but as inboxes increasingly…


AI from Hollywood to Reality

AI - from Hollywood to Reality

Artificial Intelligence is one of the biggest growth areas in business and…


Customer Preferences Article image

Do you really know your customer preferences?

In the dark and distant days before GDPR, customer targeting and marketing…