Data in the 21st century

Data in the 21st century - the story so far

Twenty years ago, we came roaring out of the twentieth century with a sense of…


Apteco PeopleStage social automation image

Automate Facebook and Twitter communications using PeopleStage

If you’re a Peoplestage user, then you’ll know what a great campaign delivery…


Control groups article image

The Importance of Control Groups

- It's time to take control

Given that we’re in the business of improving our clients’ marketing…


One to one marketing

Is one-to-one marketing really necessary?

Everyone knows the importance of targeted marketing.  Right message, right…


Attrifusion-attribution-banner

Optimising your Marketing Budget - Are you getting it right?

With so many different channels, optimising your marketing budget is not only…


Join up your call centre

Call Centres - The Forgotten Marketing Channel

Every marketer knows the importance of delivering a joined up marketing…


Sarah Storey joins R-cubed

At R-cubed, we believe we have some of the best people in the business. We…


Data Predicting the Future

When will a woman next lead the Conservative party?

PREDICTING THE FUTURE We know a thing or two about data.  Our team is full of…


Data breach image

Once more unto the breach, dear friends…

The news that British Airways has been fined over £180 million for suffering a…


Email Marketing Tips image

5 tips for the advanced email marketer

Email is a standard tool in the marketer’s arsenal, but as inboxes increasingly…