AI from Hollywood to Reality

AI - from Hollywood to Reality

Artificial Intelligence is one of the biggest growth areas in business and…


Customer Preferences Article image

Do you really know your customer preferences?

In the dark and distant days before GDPR, customer targeting and marketing…


Email Essentials image

The Essentials of Email

Email marketing is one of the fastest and most effective ways of reaching your…


Website Personalisation blog image

Have you discovered your website's hidden potential?

You already know that your website is your shop window to the world. Just like…


Customer Segmentation Image

Stop focusing on your high value customers

You know who your high value customers are.  They’re ones who shop most…


Customer Journey Step 5 image

Enhancing the Customer Journey
- One Step at a Time

STEP 5 - Dormancy and Retention

Have you mapped out your customer journey communications?  A well thought-out…


Spend less on marketing - joined up marketing image

Why you should spend less on Marketing

Rather than joining in the annual battle to increase, or even maintain, your…


GDPR one year on stamp image

GDPR - one year on

It’s a year since GDPR – or the General Data Protection Regulations directive –…


Single Customer View Pitch image

How to run an SCV pitch

Building a Single Customer View Last month, we shared an article on how…


Customer Journey Article Image

Enhancing the Customer Journey
- One Step at a Time

STEP 4 - The Post-Purchase Experience

Have you mapped out your customer journey communications?  A well thought-out…