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# R-cubed | Data Enlightenment

R-cubed is an independent data team that brings together expert data skills and cutting edge technology to deliver what we call data enlightenment.

## Sitemaps

- [XML Sitemap](https://www.r-cubed.co.uk/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://www.r-cubed.co.uk/blog/)
- [Real Time Triggers](https://www.r-cubed.co.uk/real-time-triggers/) - Spot the behavioural, transactional and lifecycle triggers that matter most to delivering timely and relevant marketing, and how to act on them instantly.
- [5 Data Marketing Essentials to Invest In for 2024](https://www.r-cubed.co.uk/5-data-marketing-essentials-for-2024/) - Learn what to invest your next Marketing budget into to achieve best-in-class marketing. This blog discusses Attribution, Personalisation, Predictive Analytics, Segmentation and more.
- [Furness Building Society: Reconnecting with Purpose Through Data and Brand](https://www.r-cubed.co.uk/furness-building-society-data-and-brand/) - Furness refresh their look for the beginning of their refreshingly honest account of transformation in process.
- [Goodwood: Tailoring Email Communications Through Customer Interests](https://www.r-cubed.co.uk/goodwood-enlighten-presentation/) - Goodwood share what it takes to transform their email strategy and win the Best Use of Apteco Award with the Estate Email at Enlighten 2025
- [How well do you know your customers?](https://www.r-cubed.co.uk/how-well-do-you-know-your-customers/) - You’ll already know the core essentials of your customer base – demographics, spend patterns, frequency and so on. And you’ve probably got a segmentation model or two that helps you identify the customer groups to target for any given campaign. But it can be really difficult to know what you’re missing, especially when you have
- [Is the LNER Customer Journey just the ticket?](https://www.r-cubed.co.uk/customer-journey-just-the-ticket/) - At R-cubed, we’re keen to highlight best in class CRM, so let’s have a look at some of the components of a British Train Company's customer journey.
- [What We Learned at Enlighten 2025: Data, Purpose and Intelligent Experiences](https://www.r-cubed.co.uk/recap-enlighten-2025/) - A marketing summit filled with practical insights, honest reflections, and a healthy dose of challenge.
- [R-cubed Win Best Use of Apteco Award 2024 with Goodwood!](https://www.r-cubed.co.uk/goodwood-apteco-award/) - R-cubed has won the Best Use of Apteco Award with Goodwood on the Estate Email - a personalised marketing email for each customer.
- [Goodwood go full throttle with R-cubed!](https://www.r-cubed.co.uk/goodwood-single-customer-view/) - We take great pleasure in announcing the latest client to join forces with R-cubed…England’s greatest sporting estate, Goodwood! The Duke of Richmond’s Goodwood is like no other estate in the world. At the heart of it sits Goodwood House, surrounded by 12,000 acres and playing host to Horse Racing, Motor Racing, Golf, an Airport, Hotel,
- [Is your sign up form compliant?](https://www.r-cubed.co.uk/is-your-sign-up-form-compliant/) - The General Data Protection Regulation (GDPR) came into force on 25th May 2018. This article from our archives focuses on the changes to your sign up and marketing permission process required to make your sign up forms compliant. The introduction of the GDPR will fundamentally change how organisations employ data, and this starts with the point
- [ENLIGHTEN Brighton - 2024](https://www.r-cubed.co.uk/enlighten-brighton-2024/) - Enlighten Brighton is a one-day marketing summit for client-side marketers in the UK. The summit focuses on CRM Excellence and data-driven marketing.
- [ENLIGHTEN - Marketing Summit 2024](https://www.r-cubed.co.uk/enlighten-data-marketing-summit-2024/) - A transformative one-day summit, ENLIGHTEN is designed for client-side marketers who are striving for CRM excellence. Hosted by R-cubed.
- [Optimising your Marketing Budget](https://www.r-cubed.co.uk/optimising-your-marketing-budget/) - With so many different channels, optimising your marketing budget is not only more important than ever but it’s also more complex than ever. It’s a regular topic of conversation with our clients. So we thought we would re-share our white paper “Multi-touch Marketing Attribution…Are you getting it right?”. In this white paper, we challenge the
- [7 Considerations for Customer Retention](https://www.r-cubed.co.uk/7-considerations-for-customer-retention/) - What exactly is the art of customer retention? And what should you be doing to better understand and hold onto your customers? First, look for changes in engagement from your customers.
- [White Paper - Real-time Customer Intelligence](https://www.r-cubed.co.uk/white-paper-real-time/) - 4 reasons why you need it. Targeted marketing is essential if you’re going to be effective. But it's not just about the right message to the right person. It's also about the right time - which means spotting opportunities and acting on them RIGHT NOW. Read the white paper here.
- [White Paper - Multi-Channel Attribution](https://www.r-cubed.co.uk/multi-channel-attribution-white-paper/) - Why yours might be fatally flawed Accurate attribution is essential if you want to know what's working and what isn't. But the chances are that your attribution model isn’t giving you the right answers. Find out what you're missing in our free white paper. Read the white paper here.
- [Enhancing the Customer Journey - Step 1 Creating Awareness](https://www.r-cubed.co.uk/customer-journey-enhance-pt1/) - Have you mapped out your customer journey communications? A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your customers benefit from having more relevant and timely information, but you can increase revenue by targeting
- [Enhancing the customer journey - Step 5 Reducing Dormancy](https://www.r-cubed.co.uk/customer-journey-enhance-pt5/) - Have you mapped out your customer journey communications? A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your customers benefit from having more relevant and timely information, but you can increase revenue by targeting the
- [Enhancing the customer journey - Step 4 Post-purchase](https://www.r-cubed.co.uk/customer-journey-enhance-pt4/) - Have you mapped out your customer journey communications? A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your customers benefit from having more relevant and timely information, but you can increase revenue by targeting
- [Enhancing the customer journey - Step 3 The Purchase](https://www.r-cubed.co.uk/customer-journey-enhance-pt3/) - Have you mapped out your customer journey communications? A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your customers benefit from having more relevant and timely information, but you increase revenue by targeting increase
- [Enhancing the customer journey - Step 2 Planning and Consideration](https://www.r-cubed.co.uk/customer-journey-enhance-pt2/) - Have you mapped out your customer journey communications? A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your customers benefit from having more relevant and timely information, but you increase revenue by targeting increase
- [Avoid Poor External Data with These 5 Questions](https://www.r-cubed.co.uk/insurance-untrustworthy-external-data-article/) - Insurance providers are urged to review their data practices and ensure that data is coming from official, trusted sources as a new survey reveals that nearly half of data scientists surveyed have used untrustworthy, external data. Doorda, a data provider, found that 40% of data scientists have reported they had used data that later proved
- [Apteco names R-cubed as ‘Star Partner’ for exceptional service](https://www.r-cubed.co.uk/apteco-names-r-cubed-as-star-partner-for-exceptional-service/) - We stood by our clients and they stood by us, and together we’ve helped to bring businesses out of some of the worst trading conditions in memory. So when we heard that Apteco, provider of data analytics and marketing automation tools, had given us a Star Partner Award for exceptional service at their annual conference,
- [Case Study - Destinology](https://www.r-cubed.co.uk/case-study-destinology/) - How to build a Single Customer View in record time. Destinology are experts in providing luxury tailor-made holidays to exotic worldwide locations, such as Thailand and Dubai. But the lack of a SCV was holding back their potential. So they asked us to join their data together and create a full view of their customers,
- [Case Study - Ageas Insurance](https://www.r-cubed.co.uk/case-study-ageas-insurance/) - Helping Ageas join up their marketing for better results. As one of the UK's leading insurers, Ageas operate in a tough marketplace where opportunities to talk to customers are limited. So they knew they needed to make every interaction count and improve the customer experience. Read our case study to see how they revolutionised their
- [We’re off to the races with The Jockey Club!](https://www.r-cubed.co.uk/were-off-to-the-races-with-the-jockey-club/) - With a heritage stretching back to 1750, The Jockey Club stages the greatest events in horse racing, including The Cheltenham Festival, The Cazoo Derby and, of course, the The Randox Grand National Festival. The Jockey Club are on an exciting journey and our appointment, following a competitive pitch, is to empower The Jockey Club with
- [P&O and R-cubed shortlisted for Masters of Marketing Award!](https://www.r-cubed.co.uk/po-ferries-masters-award/) - We’re thrilled to announce that our Attribution work for P&O Ferries has been shortlisted for a Masters of Marketing Award. Attribution is in no way plain sailing for most companies and P&O are no different, so when they asked us if we could help them accurately attribute all of their multi-channel marketing efforts we jumped
- [Data in the 21st century](https://www.r-cubed.co.uk/data-in-the-21st-century/) - Twenty years ago, we came roaring out of the twentieth century with a sense of relief that our computers, phone, TVs and other electrical devices had survived the dreaded Millennium Bug. Everything was still working pretty much as before and we could get on with our lives and the job of marketing. So back to
- [Customer Data Platform or Single Customer View - Let battle commence](https://www.r-cubed.co.uk/customer-data-platform-or-single-customer-view/) - You’ll already know that an SCV (Single Customer View) is how you bring together all your data together in one place so that you’re always operating from a complete and up-to-date view of your customers. But now there’s a lot of talk about CDPs (Customer Data Platforms). Is it a just new phrase for the
- [Why a Customer Data Platform isn’t quite what you think it is](https://www.r-cubed.co.uk/customer-data-platform-isnt-what-you-think-it-is/) - Billed as the answer to all your marketing problems, it’s a one-stop shop which will store all your data and allow you to drive your marketing activity from a single source. They’re well packaged, easy to understand and, as a result, popular with marketers and CEOs who are looking for a quick win. But a
- [Supercharge FastStats with Real-time](https://www.r-cubed.co.uk/supercharge-faststats-with-real-time/) - It’s a fact that customers are getting smarter with the way they shop and with more and more purchases or bookings taking place online, it’s never been more important to provide the most relevant and personalised online experience possible. Recently, Apteco, the software company behind FastStats asked us about combining the power of FastStats with
- [Case Study - P&O Ferries](https://www.r-cubed.co.uk/automated-marketing-p-o-ferries/) - See how we helped maximise ROI with automated marketing for P&O Ferries. P&O Ferries needed to understand the incremental impact of all their marekting channels. Read our case study to find out what they learned. Read the case study here.
- [Is one-to-one marketing really necessary?](https://www.r-cubed.co.uk/one-to-one-marketing/) - Everyone knows the importance of targeted marketing. Right message, right person, right time. The perceived wisdom is that the more personalised your message, the better the results. But are we all over-doing it? After all, it would be much easier if you could just segment your customers into a few distinct groups. Wouldn’t the savings
- [Automate Facebook and Twitter communications using PeopleStage](https://www.r-cubed.co.uk/apteco-peoplestage-social-automation/) - If you’re a Peoplestage user, then you’ll know what a great campaign delivery tool it is. With the ability to automate multi-channel, multi-wave and event driven campaigns, it allows you to get the right message, to the right person, at the right time, and on social media too using Apteco PeopleStage social automation. But Peoplestage isn’t just limited
- [We are sailing - R-cubed's night out at the Data IQ Awards.](https://www.r-cubed.co.uk/data-iq-awards-night/) - Some of the R-cubed team had the pleasure of attending the Data IQ awards ceremony, aboard the Silver Sturgeon boat on the River Thames. Here at R-cubed we love all things data and it was great to have a night out at the and at the same time hear all about the innovative work happening in the
- [Measuring brand advertising](https://www.r-cubed.co.uk/measuring-brand-advertising-accurately/) - Marketing can be complex. And it can certainly be expensive. But we do it because we love it, and it’s the thrill of making an impact that keeps us going. The new creative test that lifts your response rates, or a killer multi-channel campaign that brings sales pouring in, there’s nothing like a successful piece
- [Why you should spend less on Marketing](https://www.r-cubed.co.uk/why-you-should-spend-less-on-marketing/) - Rather than joining in the annual battle to increase, or even maintain, your marketing budget, why not make it easy on yourself and just spend less on marketing? Well, not spend less exactly, but certainly spend it smarter, and cut your costs where it’s not having an impact. This often means breaking out of the
- [5 tips for the advanced email marketer](https://www.r-cubed.co.uk/5-tips-for-the-advanced-email-marketer/) - Email is a standard tool in the marketer’s arsenal, but as inboxes increasingly groan under the weight of both legitimate email and spam, how do you make sure that your emails hit the spot? In this article, we look at a few ways you can improve your email results that you might not have thought
- [Is Google about to put an end to Independent Attribution?](https://www.r-cubed.co.uk/google-doubleclick-attribution/) - The news that Google is now raising the data drawbridge and removing access to DoubleClick IDs from 25th May has both clients and agencies alike struggling to see how on earth they can independently measure the £Millions spent on digital advertising and attribute success across both on and offline channels. The removal of DoubleClick IDs
- [AI - from Hollywood to Reality](https://www.r-cubed.co.uk/ai-from-hollywood-to-reality/) - Real-time personalisation, automated decision-making and virtual assistants are changing the way that businesses interact with their customers. Data-savvy businesses are quickly getting up to speed with how AI can bring great improvements to the customer journey, making sure they get the right message, to the right person, at the right time. In fact, technology is
- [Apple’s email privacy changes – here’s your action plan](https://www.r-cubed.co.uk/apples-email-privacy-changes/) - By the time you read this, the change may even have happened. What is it? Let’s hear it direct from Apple. “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. It prevents senders from knowing when they open an email, and masks their IP address so it can’t be
- [The importance of control groups](https://www.r-cubed.co.uk/importance-control-groups-2/) - Given that we’re in the business of improving our clients’ marketing performance, it’s essential to know how their current marketing campaigns are performing. We tend to get a range of answers - “Good. We get a 10% response rate on average.” “Well they must be doing ok, because sales always go up whenever we run
- [Do you really know your customer preferences?](https://www.r-cubed.co.uk/do-you-know-your-customer-preferences/) - In the dark and distant days before GDPR, customer targeting and marketing preferences, we had just one flag to worry about. Do not promote. The ‘do not promote’ flag was all you needed to stay on the right side of the law. The process was simple. Market to all of your customers as often as
- [Joining up your online and offline marketing](https://www.r-cubed.co.uk/joining-up-online-and-offline-marketing/) - Joining up online and offline marketing is nothing new. All it means is making sure that everything a customer sees, hears and experiences is consistent. Easy. Well, perhaps not so easy these days. It’s no longer just about making sure that your direct mail packs carry the same message as your emails. Multi-channel marketing these
- [Coming soon to Netflix: ‘The Art of Customer Retention’](https://www.r-cubed.co.uk/coming-soon-to-netflix-the-art-of-customer-retention/) - There was lots of speculation over the reasons why, most of it general and vague. Increased competition, plan price increases, the cost of living. But if you're really interested in keeping your customers, you need to look a lot deeper. You need to get right down to individual customer level. When you’re in a high
- [Personalise your website for every customer](https://www.r-cubed.co.uk/personalise-your-website-for-every-customer/) - Marketing is all about building relationships with your customers. Shopkeepers have been doing it since the beginning of time, personalising their service to everyone who comes through the door. Times have changed, but the principles remain the same. We should give each customer the experience that is suited to their own unique circumstances, at the
- [< insert highly impactful subject line here >](https://www.r-cubed.co.uk/insert-impactful-subject-line-here/) - But it’s also the quickest way of getting a glaring error out there and once it’s out, it’s out. We always feel a pang of sympathy when we see an email where the send button has been hit too early. Such as this recent example from The Drum. Now, we like The Drum, so
- [7 reasons why Apteco Marketing Suite will improve your marketing](https://www.r-cubed.co.uk/apteco-faststats-peoplestage/) - If you’re looking to add the latest marketing tools to your business, it’s not always easy to evaluate and compare the different software that is available. Here at R-cubed we think that the Apteco Marketing Suite (formally Apteco FastStats) is the best on the market and here’s why… Everything in one place - data analysis,
- [Don't build a Single Customer View until you've read this article](https://www.r-cubed.co.uk/single-customer-view-where-to-start/) - A Single Customer View (SCV) is an essential tool if you’re serious about data-driven marketing. It pulls together all the data held across your business about your customers – both online and offline behaviour – and gives you a complete picture. It powers everything you do going forward – your segmentation, your marketing strategy, your
- [Why you need an independent designer for your data kitchen](https://www.r-cubed.co.uk/why-you-need-an-independent-designer-for-your-data-kitchen/) - It’s the very heart of your system and gives you access to your data and control over how it’s used. But not everyone knows how to build one properly or understands how important it is to have it built independently. That’s why we always say building a SCV is a lot like building
- [How a Single Customer View makes GDPR compliance plain sailing](https://www.r-cubed.co.uk/gdpr-compliant-single-customer-view/) - The GDPR has brought a new set of challenges for businesses to tackle, in ensuring that they collect, process and store data correctly. However, they all have one thing in common – the need to be in absolute control of your data. It’s impossible to be GDPR compliant unless you are accurately managing and storing
- [How to get budget for your next martech investment](https://www.r-cubed.co.uk/how-to-get-budget-for-your-next-martech-investment/) - Say the words “Sticky Back Plastic” and those old enough, like me, will remember the classic ‘Make your Own…’ projects on Blue Peter. Some were more ambitious than others (I’m thinking about the famous ‘Tracy Island’ for starters – look it up it’s on Youtube it’s crazy). The point being you could create your own
- [The Perils and Pitfalls of ESP Migration](https://www.r-cubed.co.uk/esp-migration/) - Good marketers will always be looking to improve the way they deliver their marketing, including the suppliers they use. Choosing an Email Service Provider (ESP) can be a challenge in itself. With a plethora of providers, all promising the earth, it’s important to choose a partner you’ll be happy working with. But sometimes, you might
- [Ageas Insurance - Real-time personalisation using Faststats](https://www.r-cubed.co.uk/recorded-webinar-ageas-insurance-real-time-personalisation-using-faststats/) - Our recent webinar about our ground breaking Real-time Personalisation work with Ageas Insurance went down really well. Connecting Real-time to FastStats (or your database) and combining online and offline data is a big topic at the moment and it’s easy to see why with the way that Ageas have pushed insurance onto a whole new level. Daniel
- [Stop focusing on your high value customers](https://www.r-cubed.co.uk/stop-focusing-on-your-high-value-customer/) - You know who your high value customers are. They’re ones who shop most frequently with you, buy the most and help you make your sales targets, so they’re the ones you should spend your hard fought marketing budget on. Right? Wrong. Or more accurately – maybe. But maybe not. While your high value customers need
- [Case Study - Virgin Atlantic](https://www.r-cubed.co.uk/case-study-virgin-atlantic/) - Find out how Virgin Atlantic‘s real-time marketing increased ancillary sales by up to 30%. Sales of extras - such as extra luggage allowance or reserved seating - are an important revenue stream for airlines. So when Virgin Atlantic asked us how they could improve take-up, our analysts found that the sky was the limit. Read
- [Amazing things happen when you Refocus](https://www.r-cubed.co.uk/amazing-things-happen-when-you-refocus/) - It’s in our DNA. So we set out to find out how companies across all industries are using their data. We called this project ‘Refocus’. We assessed dozens of companies on 6 key data essentials to find out who had found true Data Enlightenment. Who had access to all their data in one place, who
- [You’re employing the wrong analysts](https://www.r-cubed.co.uk/these-arent-the-analysts-you-are-looking-for/) - When someone says ‘we do analysis’ you should immediately start looking for the hidden camera, because ‘data analysis’ means different things to different people. What’s more, an erosion of core statistical analysis skills has taken place. This means there is a very high probability (based on our own ‘not so’ statistical model) that when someone
- [GDPR leads to 'disappointment for millions' in 2018's festive season](https://www.r-cubed.co.uk/gdpr-festive-post/) - Christmas was looking grim for millions of children all across Europe today, as the full impact of GDPR on Father Christmas’s data processing operation came to light. A SpokesElf for Santa plc, the global gift distribution company, released a statement earlier this morning, revealing a significant drop in the company’s customer base. “Last year, we
- [Once more unto the breach, dear friends…](https://www.r-cubed.co.uk/once-more-unto-the-breach/) - The news that British Airways has been fined over £180 million for suffering a data breach is an important reminder to everyone who’s involved in handling data. The fine came after hackers stole data relating to 500,000 customers, including names and addresses, travel details, logins and payment card information. It’s the first fine proposed by
- [COVID-19: What can Travel firms do now to ensure recovery?](https://www.r-cubed.co.uk/coronavirus-travel-marketing-special/) - There’s no doubt that times are tough in the travel industry. Across the globe, travel companies are doing everything they can to protect their businesses in the face of the COVID-19 crisis. At R-cubed, we have extensive experience of the travel industry and we know that operators are working as hard as they can to
- [Apteco Finalist Award](https://www.r-cubed.co.uk/apteco-finalist-award/) - Your marketing strategy will no doubt have many strands to it, in your ongoing efforts to increase customer sales. Cross-selling, up-selling, discounts, promotions, anniversary mailings, abandoned basket – the list of opportunities to secure just one more sale is almost endless. But have you considered selling without selling? Customers are used to getting sales communications
- [Bridging the marketing skills gap](https://www.r-cubed.co.uk/marketing-skills-gap/) - The last couple of years have seen a combination of factors come together to create the perfect storm for finding and retaining talent. In short, there's a marketing skills gap. A recent Marketing Week survey suggested that more than half of marketers are considering a change of job - and that’s on top of the
- [Racing TV joins the R-cubed stable](https://www.r-cubed.co.uk/racing-tv-joins-r-cubed-stable/) - Racing TV shows live horse racing from 62 of Britain and Ireland's best racecourses via its subscription channel, apps and online at racingtv.com. This is the second horse racing client for R-cubed, having welcomed The Jockey Club only a month ago. “It’s fantastic to have earned the chance to work with Racing TV and The
- [Are you data enlightened?](https://www.r-cubed.co.uk/are-you-data-enlightened/) - Data – and how you use it – is the key to commercial success, whether you’re running a corner shop or a multi-national conglomerate. And it’s never been more true than it is today, as companies everywhere begin the fightback to regain lost sales. That’s why we’ve been busy conducting an independent survey into the
- [Call Centres - The Forgotten Marketing Channel](https://www.r-cubed.co.uk/the-forgotten-marketing-channel/) - Your business is too important to have conflicting messages being delivered through different channels, so you’ll already have made sure that your messages are consistent, are sent at the most appropriate time and that your customers aren’t overloaded with communications. Better still, you’ll have automated all of your communications – right message, right person, right
- [The Essentials of Email](https://www.r-cubed.co.uk/essentials-of-email/) - Email marketing is one of the fastest and most effective ways of reaching your customers. But in an age when our inboxes are constantly flooded with messages, you need to make sure that yours are getting through. If you’re new to email marketing, or just want to make sure you’re covering the essentials, we’ve pulled
- [Have you discovered your website's hidden potential?](https://www.r-cubed.co.uk/websites-hidden-potential/) - Just like shopkeepers need to keep their window displays looking fresh and appealing, you need to do the same with your website. Good products and strong messages keep your customers and prospects coming back for more. But your website has one crucial advantage over the traditional shop window – and you may not even be
- [How to run an SCV pitch](https://www.r-cubed.co.uk/how-to-run-an-scv-pitch/) - Last month, we shared an article on how to go about building a Single Customer View written by Sarah Storey, a leading independent expert in SCVs and customer relationship management. We’re pleased to bring you her second article, on how to run the pitch for your SCV. It’s a big undertaking that’s time-intensive and vitally
- [FastStats for beginners](https://www.r-cubed.co.uk/faststats-for-beginners/) - Today’s marketing is all about understanding your customer. And that means understanding your data. Data collection is relatively easy. After all, there’s no shortage of data sources. Customer profiles, demographics, products bought, basket value, frequency, online sales, off-line sales, browsing activity – the list is almost endless. What’s more difficult is being able to harness
- [R-cubed awarded Apteco Premium Partner status!](https://www.r-cubed.co.uk/r-cubed-awarded-apteco-premium-partner-status/) - As a long term partner with Apteco, we’re delighted to announce that we’ve just been awarded Premium Partner status. We’ve been helping clients solve their marketing problems with tools such as FastStats and PeopleStage since 2006, and we’re thrilled to have been recognised for helping to deliver great marketing solutions. The Apteco Premium Partner Programme
- [Direct Mail - Dead and Buried?](https://www.r-cubed.co.uk/direct-mail-dead-and-buried/) - Direct mail used to dominate direct marketing. Companies such as Capital One and Reader’s Digest would flood the nation’s letterboxes with millions of mail packs every month. And equally, customers would moan about the deluge of ‘junk mail’ hitting their doormats. Those days are, without a doubt, over. Websites, apps, email marketing and a host
- [How to Deliver the Complete Customer Experience](https://www.r-cubed.co.uk/complete-customer-experience/) - Our work with Ageas demonstrated the power of an Engagement Hub. Harnessing the data – both online and offline – from across your business, it ensures that every aspect of your business is working from accurate, real time customer information. Watch our video below...
- [Does your GDPR Compliance need a Health Check?](https://www.r-cubed.co.uk/gdpr-health-check/) - Whether you were ready for it or not, GDPR came into effect on 25 May 2018 and with it a new world of data protection obligations. Are you doing it correctly? While it’s been business as usual for most of us, one change which has been obvious is the increase in Subject Access Requests (SARs) from consumers,
- [Artificial Intelligence](https://www.r-cubed.co.uk/a-i-man-versus-machine/) - The robots are coming, the robots are coming! Oh hang on. They’re already here. Artificial intelligence – or AI - is a hot topic right now. From automated production lines to self-driving cars or the range of voice activated assistants in our phones and homes, AI is making an impact in all walks of life.
- [Mapping your Customer Journey](https://www.r-cubed.co.uk/travel-customer-journey-planning/) - It’s vital to have your customer journeys mapped out if you’re going to maximise every opportunity to increase your sales and profitability. And nowhere is that more true than in the travel industry, where income is driven primarily by low frequency but high value purchases. With high value transactions at stake, you need to make
- [Ageas Insurance and R-cubed shortlisted for prestigious marketing award!](https://www.r-cubed.co.uk/ageas-insurance-masters-award/) - We’re delighted to announce that our work with Ageas on creating their Engagement Hub has been shortlisted for a Masters of Marketing Award. Data can be the driving force that gets you to where you want to be, so when Ageas asked us to help pull all of their data into a single place and
- [GDPR - How do your customers feel about you now?](https://www.r-cubed.co.uk/gdpr-how-do-your-customers-feel-about-you-now/) - As a consumer, you can’t have failed to notice the deluge of emails pouring into your inbox over the last few months, most of them resembling tear-stained missives from a spurned partner. “Is this goodbye?” “Can we still talk?” “Please don’t go.” But while it’s easy to laugh at some of the increasingly desperate attempts
- [Costa and R-cubed shortlisted for Data IQ award](https://www.r-cubed.co.uk/shortlisted-for-a-data-iq-award/) - Coffee. Analysis. What do they both have in common? The answer is that they both get us out of bed in the mornings. It’s what we live for. So imagine our delight when we were given the task of diving into the Costa Coffee Club data to maximise the returns from their customer base. In
- [Case Study - Tenpin](https://www.r-cubed.co.uk/tenpin-marketing-automation/) - Increasing engagement through marketing automation. Ten were looking to grow their business through a greater focus on the customer. They asked us to dive into their data and and help drive a new customer strategy. Read the case study here.
- [Case Study - Diageo](https://www.r-cubed.co.uk/case-study-diageo/) - See how web interactions rocketed, social media engagement rose by 60% and email responses topped 28%. With hundreds of websites, Facebook fanpages and email campaigns, Diageo needed to find a way of measuring - and improving - the impact of their digital channels. Read our case study to see what we found and how Diageo
- [Case Study - Lands' End](https://www.r-cubed.co.uk/case-study-lands-end/) - Do online customers need catalogues? Lands' End is classic catalogue business and its success has been built on the back of it. But in a changing world, they were keen to understand whether costs could be saved without losing sales. Read the case study here.
- [Case Study - Oxfam](https://www.r-cubed.co.uk/new-case-study-oxfam/) - Find out how Oxfam gained an uplift of 20%. Oxfam came to us when they needed to better understand their database of donors. Read our case study below to see how we built a better segmentation, tailored messages to specific segments and grew the loyalty of their supporters. Read the case study here.
- [Four steps to delighting customers](https://www.r-cubed.co.uk/four-steps-to-delight-customers-in-real-time/) - The marketer’s dream of getting the right message to the right person at the right time is now not only a reality, but for many the right time has become ‘right now’. In the third post on real time customer intelligence we examine four steps to delight customers in the ’live contact zone’. Have you
- [All I want for Christmas...](https://www.r-cubed.co.uk/all-i-want-for-christmas-2018/) - Thanks to some great client teams, cutting-edge technology and some smart thinking, we’ve helped businesses to put all their customer data into one place, build great customer journeys that maximise sales and deliver personalised, real time communications. But it’s competitive out there and we know that businesses are hungry to do more. So we thought
- [Time to get rid of your customers](https://www.r-cubed.co.uk/get-rid-of-your-customers/) - Well, you do, obviously. But the truth is that not all customers are equal and it’s important to know which are contributing to your business, and which are no longer profitable. At R-cubed, one of the things we do is to dive deep into our clients’ campaign performance, to really understand which customers are responding
- [Time to bake your own cookies](https://www.r-cubed.co.uk/time-to-bake-your-own-cookies/) - Third party cookies are crumbling. By 2022, Google will stop supporting them altogether. So if your business is reliant on them - for a complete view of consumers and your marketing activity, across channel, device and over time, for example – you stand to lose a valuable source of information. It’s a big problem that’s
- [Multi-touch Marketing Attribution](https://www.r-cubed.co.uk/attrifusion-attribution/) - Knowing what media activity works – and what doesn’t – is the beginning, the middle and the end of marketing best practice. But is your attribution model really showing you the full picture? In this white paper we challenge the accuracy of standard media reports and attribution approaches and question whether they are bespoke

## Pages

- [Home](https://www.r-cubed.co.uk/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_image=”https://www.r-cubed.co.uk/wp-content/uploads/2022/03/forest-banner-no-cube-new.jpg” background_position=”center_right” height=”72vh” height_tablet=”565px” height_phone=”540px” height_last_edited=”on|phone” custom_margin=”-14vh||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” background_last_edited=”on|phone” background_position_phone=”center” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|desktop” admin_label=”Data Enlightenment Top” _builder_version=”4.16″ _module_preset=”default” width=”75%” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” max_width=”1920px” custom_margin=”||||false|false” custom_padding=”20vh||||false|false” custom_padding_tablet=”125px||||false|false” custom_padding_phone=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=” The art of Data Enlightenment ” content_phone=” The art of Data Enlightenment ” content_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default”
- [Enlighten Data Summit](https://www.r-cubed.co.uk/enlighten-data-summit/) - Enlighten is the Data-Driven Marketing summit for Client Side marketers. The events include guest speakers sharing their insights to marketing.
- [Enlighten 2025](https://www.r-cubed.co.uk/enlighten-2025/) - ENLIGHTEN, the R-cubed marketing summit, homepage. See photos and content from our 2025 event in Brighton.
- [Customer Journey Mapping](https://www.r-cubed.co.uk/customer-journey-mapping/) - Customer Journey Mapping converts scattered data, behaviours and real-world experiences into a single, coherent view of the customer. We've identified 5 steps.
- [Campaign Optimisation](https://www.r-cubed.co.uk/campaign-optimisation/) - Campaign optimisation touches every aspect of CRM and marketing communications. Instead of focusing on it as a creative exercise, we take a holistic view.
- [Martech Review](https://www.r-cubed.co.uk/martech-review/) - A Martech review is an independent audit of your Marketing Technology needs, finding what is right for your business among the thousands of possibilities.
- [Cookie Policy](https://www.r-cubed.co.uk/cookie-policy/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_image=”https://www.r-cubed.co.uk/wp-content/uploads/2021/02/r-cubed-green-cube-hero.jpg” background_position=”center_left” height=”72vh” height_tablet=”565px” height_phone=”540px” height_last_edited=”on|desktop” custom_margin=”-14vh||||false|false” custom_margin_tablet=”0vh||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” background_last_edited=”on|phone” background_position_phone=”center” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ _module_preset=”default” width=”75%” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” max_width=”1920px” custom_padding=”26vh||||false|false” custom_padding_tablet=”20vh||||false|false” custom_padding_phone=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _dynamic_attributes=”content” _module_preset=”default” header_font_size_tablet=”” header_font_size_phone=”52px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color_gradient_direction=”170deg” custom_css_main_element=”background: transparent linear-gradient(137deg, var(—ededed) 0%, #FFFFFF 100%) 0% 0%
- [Refocus Report](https://www.r-cubed.co.uk/refocus-report/) - [et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”145deg” background_color_gradient_stops=”#0f1328 0%|#002666 100%” background_enable_image=”off” background_blend=”overlay” height=”72vh” height_tablet=”565px” height_phone=”540px” height_last_edited=”on|phone” custom_margin=”-14vh||||false|false” custom_margin_tablet=”0vh||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” background_last_edited=”on|phone” background_position_phone=”center” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ _module_preset=”default” width=”75%” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” max_width=”1920px” custom_margin=”||||false|false” custom_padding=”26vh||||false|false” custom_padding_tablet=”20vh||||false|false” custom_padding_phone=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_font_size_tablet=”” header_font_size_phone=”52px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”] Amazing things happen when you Refocus [/et_pb_text][et_pb_button url_new_window=”on”
- [Resources](https://www.r-cubed.co.uk/resources/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_image=”https://www.r-cubed.co.uk/wp-content/uploads/2021/02/real-time-marketing-hero.jpg” background_position=”center_right” height=”72vh” height_tablet=”565px” height_phone=”540px” height_last_edited=”on|desktop” custom_margin=”-14vh||||false|false” custom_margin_tablet=”0vh||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” background_last_edited=”on|phone” background_position_phone=”center” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ _module_preset=”default” width=”75%” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” max_width=”1920px” custom_padding=”26vh||||false|false” custom_padding_tablet=”20vh||||false|false” custom_padding_phone=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _dynamic_attributes=”content” _module_preset=”default” header_font_size_tablet=”” header_font_size_phone=”52px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_direction_radial=”top left” background_color_gradient_stops=”#002666 50%|#9e2790 100%” background_color_gradient_start=”#002666″ background_color_gradient_start_position=”50%”
- [Join us](https://www.r-cubed.co.uk/join-us/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_image=”https://www.r-cubed.co.uk/wp-content/uploads/2021/02/analysis-and-measurement-hero.jpg” background_position=”center_right” height=”72vh” height_tablet=”565px” height_phone=”540px” height_last_edited=”on|desktop” custom_margin=”-14vh||||false|false” custom_margin_tablet=”0vh||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” background_last_edited=”on|phone” background_position_phone=”center” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ _module_preset=”default” width=”75%” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” max_width=”1920px” custom_padding=”26vh||||false|false” custom_padding_tablet=”20vh||||false|false” custom_padding_phone=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _dynamic_attributes=”content” _module_preset=”default” header_font_size_tablet=”” header_font_size_phone=”52px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color_gradient_direction=”170deg” custom_css_main_element=”background: transparent linear-gradient(137deg, var(—ededed) 0%, #FFFFFF 100%) 0% 0%
- [Who we are](https://www.r-cubed.co.uk/who-we-are/) - [et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”139deg” background_color_gradient_stops=”rgba(0,38,102,0.93) -50%|rgba(5,32,81,0.59) 0%|rgba(15,19,40,0.85) 100%” background_color_gradient_start=”rgba(0,38,102,0.93)” background_color_gradient_start_position=”-50%” background_color_gradient_end=”rgba(15,19,40,0.74)” background_image=”https://www.r-cubed.co.uk/wp-content/uploads/2023/05/R-cubed-staff-shot-2023.jpg” background_blend=”overlay” height=”72vh” height_tablet=”565px” height_phone=”540px” height_last_edited=”on|phone” custom_margin=”-14vh||||false|false” custom_margin_tablet=”0vh||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” background_last_edited=”on|desktop” background_position_phone=”center” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ _module_preset=”default” width=”75%” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” max_width=”1920px” custom_margin=”||||false|false” custom_padding=”26vh||||false|false” custom_padding_tablet=”20vh||||false|false” custom_padding_phone=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _dynamic_attributes=”content” _module_preset=”default” header_font_size_tablet=”” header_font_size_phone=”52px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default”
- [Privacy Policy](https://www.r-cubed.co.uk/privacy-policy/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_image=”https://www.r-cubed.co.uk/wp-content/uploads/2021/02/r-cubed-green-cube-hero.jpg” background_position=”center_left” height=”72vh” height_tablet=”565px” height_phone=”540px” height_last_edited=”on|desktop” custom_margin=”-14vh||||false|false” custom_margin_tablet=”0vh||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” background_last_edited=”on|phone” background_position_phone=”center” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”75%” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” max_width=”1920px” custom_padding=”26vh||||false|false” custom_padding_tablet=”20vh||||false|false” custom_padding_phone=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _dynamic_attributes=”content” _module_preset=”default” header_font_size_tablet=”” header_font_size_phone=”52px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color_gradient_direction=”170deg” custom_css_main_element=”background: transparent linear-gradient(137deg, var(—ededed) 0%, #FFFFFF 100%) 0% 0%
- [Frequently Asked Questions](https://www.r-cubed.co.uk/who-we-are/frequently-asked-questions/) - Get answers to your frequently asked questions about Data, Marketing Technology, Marketing Campaigns and Customer Analytics from R-cubed.
- [Statistical Significance Calculator](https://www.r-cubed.co.uk/resources/significance-of-tests/) - [et_pb_section fb_built=”1″ _builder_version=”4.19.1″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_direction_radial=”top left” background_color_gradient_stops=”rgba(0,38,102,0.93) -50-50%|rgba(15,19,40,0.74) 100%” background_color_gradient_start=”rgba(0,38,102,0.93)” background_color_gradient_start_position=”-50%” background_color_gradient_end=”rgba(15,19,40,0.74)” background_image=”https://www.r-cubed.co.uk/wp-content/uploads/2021/02/marketing-automation-hro.jpg” parallax=”on” background_blend=”overlay” height=”72vh” height_tablet=”565px” height_phone=”540px” height_last_edited=”on|phone” custom_margin=”-14vh||||false|false” custom_margin_tablet=”0vh||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” background_last_edited=”on|phone” background_position_phone=”center” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”75%” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” max_width=”1920px” custom_margin=”||||false|false” custom_padding=”26vh||||false|false” custom_padding_tablet=”20vh||||false|false” custom_padding_phone=”20vh||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”52px” header_font_size_last_edited=”on|phone”
- [Are R-cubed a CRM agency?](https://www.r-cubed.co.uk/crm-agency-r-cubed/) - [et_pb_section fb_built=”1″ _builder_version=”4.16.1″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”139deg” background_color_gradient_stops=”rgba(0,38,102,0.93) -50%|rgba(5,32,81,0.59) 0%|rgba(15,19,40,0.85) 100%” background_color_gradient_start=”rgba(0,38,102,0.93)” background_color_gradient_start_position=”-50%” background_color_gradient_end=”rgba(15,19,40,0.74)” background_image=”https://www.r-cubed.co.uk/wp-content/uploads/2021/02/r-cubed-team-photo-new.jpg” background_blend=”overlay” height=”72vh” height_tablet=”565px” height_phone=”540px” height_last_edited=”on|phone” custom_margin=”-14vh||||false|false” custom_margin_tablet=”0vh||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” background_last_edited=”on|desktop” background_position_phone=”center” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ _module_preset=”default” width=”75%” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” max_width=”1920px” custom_margin=”||||false|false” custom_padding=”26vh||||false|false” custom_padding_tablet=”20vh||||false|false” custom_padding_phone=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.1″ _dynamic_attributes=”content” _module_preset=”default” header_font_size_tablet=”” header_font_size_phone=”52px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default”
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- [Recruitment Data Protection Policy](https://www.r-cubed.co.uk/recruitment-data-protection-policy/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_image=”https://www.r-cubed.co.uk/wp-content/uploads/2021/02/r-cubed-green-cube-hero.jpg” background_position=”center_left” height=”72vh” height_tablet=”565px” height_phone=”540px” height_last_edited=”on|desktop” custom_margin=”-14vh||||false|false” custom_margin_tablet=”0vh||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” background_last_edited=”on|phone” background_position_phone=”center” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ _module_preset=”default” width=”75%” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” max_width=”1920px” custom_padding=”26vh||||false|false” custom_padding_tablet=”20vh||||false|false” custom_padding_phone=”||||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _dynamic_attributes=”content” _module_preset=”default” header_font_size_tablet=”” header_font_size_phone=”52px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[/et_pb_text][/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color_gradient_direction=”170deg” custom_css_main_element=”background: transparent linear-gradient(137deg, var(—ededed)
- [Terms and Conditions](https://www.r-cubed.co.uk/terms-and-conditions/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_image=”https://www.r-cubed.co.uk/wp-content/uploads/2021/02/r-cubed-green-cube-hero.jpg” background_position=”center_left” height=”72vh” height_tablet=”565px” height_phone=”540px” height_last_edited=”on|desktop” custom_margin=”-14vh||||false|false” custom_margin_tablet=”0vh||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” background_last_edited=”on|phone” background_position_phone=”center” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ _module_preset=”default” width=”75%” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” max_width=”1920px” custom_padding=”26vh||||false|false” custom_padding_tablet=”20vh||||false|false” custom_padding_phone=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _dynamic_attributes=”content” _module_preset=”default” header_font_size_tablet=”” header_font_size_phone=”52px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color_gradient_direction=”170deg” custom_css_main_element=”background: transparent linear-gradient(137deg, var(—ededed) 0%, #FFFFFF 100%) 0% 0%
- [Modern Slavery Policy](https://www.r-cubed.co.uk/modern-slavery-policy/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_image=”https://www.r-cubed.co.uk/wp-content/uploads/2021/02/r-cubed-green-cube-hero.jpg” background_position=”center_left” height=”72vh” height_tablet=”565px” height_phone=”540px” height_last_edited=”on|desktop” custom_margin=”-14vh||||false|false” custom_margin_tablet=”0vh||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” background_last_edited=”on|phone” background_position_phone=”center” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”75%” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” max_width=”1920px” custom_padding=”26vh||||false|false” custom_padding_tablet=”20vh||||false|false” custom_padding_phone=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _dynamic_attributes=”content” _module_preset=”default” header_font_size_tablet=”” header_font_size_phone=”52px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color_gradient_direction=”170deg” custom_css_main_element=”background: transparent linear-gradient(137deg, var(—ededed) 0%, #FFFFFF 100%) 0% 0%
- [Newsletter Subscription](https://www.r-cubed.co.uk/newsletter-subscription/) - [et_pb_section fb_built=”1″ _builder_version=”4.19.1″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”155deg” background_color_gradient_stops=”#0f1328 0%|#002666 100%” background_enable_image=”off” background_position=”center_right” height=”36vh” height_tablet=”565px” height_phone=”540px” height_last_edited=”on|phone” custom_margin=”-14vh||||false|false” custom_margin_tablet=”0vh||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” background_last_edited=”on|tablet” background_position_tablet=”center_right” background_position_phone=”center” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.19.1″ _module_preset=”default” width=”75%” width_tablet=”80%” width_phone=”90%” width_last_edited=”on|phone” max_width=”1920px” custom_padding=”13vh||||false|false” custom_padding_tablet=”20vh||||false|false” custom_padding_phone=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _dynamic_attributes=”content” _module_preset=”default” header_font_size_tablet=”” header_font_size_phone=”52px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.1″ _module_preset=”default” background_color=”#EDEDED” locked=”off” global_colors_info=”{}”][et_pb_row disabled_on=”on|on|off” _builder_version=”4.19.1″
- [Register your interest in Refocus](https://www.r-cubed.co.uk/register-refocus/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_image=”https://www.r-cubed.co.uk/wp-content/uploads/2021/02/r-cubed-green-cube-hero.jpg” background_position=”center_left” height=”72vh” height_tablet=”565px” height_phone=”540px” height_last_edited=”on|desktop” custom_margin=”-14vh||||false|false” custom_margin_tablet=”0vh||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” background_last_edited=”on|phone” background_position_phone=”center” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ _module_preset=”default” width=”75%” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” max_width=”1920px” custom_padding=”26vh||||false|false” custom_padding_tablet=”20vh||||false|false” custom_padding_phone=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _dynamic_attributes=”content” _module_preset=”default” header_font_size_tablet=”” header_font_size_phone=”52px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color_gradient_direction=”170deg” custom_css_main_element=”background: transparent linear-gradient(137deg, var(—ededed) 0%, #FFFFFF 100%) 0% 0%
- [Who's top of the league in their data capabilities?](https://www.r-cubed.co.uk/data-capabilities-league/) - [et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”129deg” background_color_gradient_stops=”#0f1328 0%|#002666 100%” background_enable_image=”off” background_position=”center_right” width_tablet=”” width_phone=”” width_last_edited=”on|tablet” height=”72vh” height_tablet=”565px” height_phone=”540px” height_last_edited=”on|phone” custom_margin=”-14vh||||false|false” custom_margin_tablet=”0vh||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” background_last_edited=”on|tablet” background_position_tablet=”center_right” background_position_phone=”center” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ custom_padding_last_edited=”on|phone” disabled_on=”on|on|off” _builder_version=”4.17.4″ _module_preset=”default” width=”75%” width_tablet=”80%” width_phone=”90%” width_last_edited=”on|phone” max_width=”1920px” custom_padding=”26vh||||false|false” custom_padding_tablet=”20vh||||false|false” custom_padding_phone=”||||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _dynamic_attributes=”content” _module_preset=”default” width_tablet=”50%” width_phone=”50%” width_last_edited=”on|phone” custom_margin=”||||false|false” custom_margin_tablet=”-10%||||false|false” custom_margin_phone=”-10%||||false|false” custom_margin_last_edited=”on|tablet”
- [ISO27001 Quiz](https://www.r-cubed.co.uk/iso27001-quiz/)

## Case Studies

- [Goodwood's Apteco Award Winning Email Strategy](https://www.r-cubed.co.uk/case-studies/goodwoods-apteco-award-winning-work/) - Goodwood's Estate Email wins Best Use of Apteco Award with R-cubed. Learn how 30 brands' communication fits into 1 personalised email for every customer.
- [Ageas Engagement Hub - Personalising the customer experience](https://www.r-cubed.co.uk/case-studies/ageas-engagement-hub-personalising-the-customer-experience/)
- [Both booking rates and email engagement up by nearly 40%!](https://www.r-cubed.co.uk/case-studies/both-booking-rates-and-email-engagement-up-by-nearly-40/)
- [Attribution made plain sailing for P&O Ferries](https://www.r-cubed.co.uk/case-studies/attribution-made-plain-sailing-for-po-ferries/)
- [Do online customers need catalogues?](https://www.r-cubed.co.uk/case-studies/do-online-customers-need-catalogues/)
- [How to measure digital marketing](https://www.r-cubed.co.uk/case-studies/how-to-measure-digital-marketing/)
- [Building a better segmentation](https://www.r-cubed.co.uk/case-studies/building-a-better-segmentation/)
- [Creating a Single Customer View](https://www.r-cubed.co.uk/case-studies/creating-a-single-customer-view/)
- [Keeping the love in the Coffee Club](https://www.r-cubed.co.uk/case-studies/keeping-the-love-in-the-coffee-club/)
- [Personalising the customer experience](https://www.r-cubed.co.uk/case-studies/personalising-the-customer-experience/)
- [Online, offline and direct channel optimisation](https://www.r-cubed.co.uk/case-studies/online-offline-and-direct-channel-optimisation/)

## What we do

- [Customer Journey Mapping](https://www.r-cubed.co.uk/what-we-do/joined-up-marketing/customer-journey-mapping/) - It’s vital to have your customer journey mapped out if you’re going to maximise every opportunity to increase your sales and profitability.
- [The Engagement Hub](https://www.r-cubed.co.uk/what-we-do/engagement-hub-2/) - Our Engagement Hub turns your customer data into action. It connects insight, real-time decisioning and personalised communication so you can deliver the right message to the right person at the right time - every time. It’s a practical, proven way to join up your systems, unlock value fast and create experiences that feel relevant, consistent
- [Discover your true data capabilities with Refocus](https://www.r-cubed.co.uk/what-we-do/discover-your-true-data-capabilities/) - We’ve worked with dozens of companies over many years and we keep on seeing a consistent story in the effectiveness of their marketing. Those who enjoy the benefits of consolidated data, or have personalised customer communications, or can track every single sale are able to deliver far more powerful, effective marketing. There are eight key
- [Real-Time Marketing: Using customer data to personalise web experiences](https://www.r-cubed.co.uk/what-we-do/real-time-marketing-intelligence/) - With our technology and expertise, you can identify valuable customers browsing your website and make intelligent real-time marketing decisions to maximise ROI.
- [Single Customer View](https://www.r-cubed.co.uk/what-we-do/single-customer-view/) - An effective SCV will pull together all the data held across your business about your customers – both online and offline behaviour – and give you a complete picture of your customers. It will power everything you do going forward – your segmentation, your marketing strategy, your automated campaigns, everything. You absolutely need to get it
- [Customer Value Analysis](https://www.r-cubed.co.uk/what-we-do/customer-value-analysis/) - Using data to fully understand your customers is crucial if you’re serious about marketing. But most companies face two big problems when it comes to doing customer value analysis. Firstly, how do you pull all the data, from online, offline, web, phone, email, apps, store and all your other touchpoints together into one single source?
- [Marketing Attribution](https://www.r-cubed.co.uk/what-we-do/marketing-attribution/) - But we’re not pretending it’s easy. If you’ve ever struggled to accurately measure the contribution of a channel, whether it’s Facebook or TV, call centre or word of mouth, we understand. It’s tough. But multi-channel attribution is what R-cubed specialises in and we’ve developed an approach that tracks the complete customer journey. It combines digital
- [Customer Segmentation](https://www.r-cubed.co.uk/what-we-do/customer-segmentation/) - There’s no such thing as an average customer, which means there’s no such thing as an average customer experience. Once you understand the individual value of your customers, what makes them tick and how you can get them to respond, you can create customer contact strategies that will cut your costs, increase customer engagement results
- [Analysis and Measurement](https://www.r-cubed.co.uk/what-we-do/analysis-and-measurement/) - If you’re looking for fresh insight and new answers from your data, we’re the people to talk to. We built our success on producing great analysis, but most importantly, analysis that leads to actionable and profitable outcomes. We have the right tools – and masses of experience, both agency and clientside – to unearth the nuggets
- [Attrifusion™](https://www.r-cubed.co.uk/what-we-do/attrifusion/) - Done well, media measurement will tell you where you should be investing your hard-fought budget. Done badly, it will send you down any number of blind alleys and you’ll be wasting your marketing efforts. Classic attribution and media reporting can be fraught with problems – not least of which because GDPR and cookie constraints are
- [Marketing Automation](https://www.r-cubed.co.uk/what-we-do/marketing-automation/) - Now, thanks to marketing automation, it’s within reach. We use FastStats PeopleStage to trigger multi channel, multi stage marketing to your customers, ensuring that you always reach the right customer with the right message at the right time. Based on any customer behaviour, you’ll be able to trigger communications through email, SMS, direct mail, your
- [Joined-up Marketing](https://www.r-cubed.co.uk/what-we-do/joined-up-marketing/) - Joined up marketing means sending a consistent message to your customers, whatever the channel. We can join your online and offline worlds together, enabling you to deliver real time personalisation and triggered communications to the right person at the right time. And that means not only your email, direct mail and telephony, but also your website, which
- [FastStats and PeopleStage](https://www.r-cubed.co.uk/what-we-do/faststats-and-peoplestage/) - We’ve helped our clients unleash the potential of FastStats™ by adding in real time personalisation, enabling them to send the right message to the right customer, at exactly the right time. If you’d like a free demo of how real time personalisation and FastStats™ could work on your website, just give us a call.

## Categories

- [Articles](https://www.r-cubed.co.uk/category/articles/)
- [Case Studies](https://www.r-cubed.co.uk/category/case-studies/)
- [Culture](https://www.r-cubed.co.uk/category/culture/)
- [Analysis & Measurement](https://www.r-cubed.co.uk/category/analysis-measurement/)
- [Customer Segmentation](https://www.r-cubed.co.uk/category/customer-segmentation/)
- [Marketing Automation](https://www.r-cubed.co.uk/category/marketing-automation/)
- [Engagement Hub](https://www.r-cubed.co.uk/category/engagement-hub/)
- [Single Customer View](https://www.r-cubed.co.uk/category/single-customer-view/)
- [Real time](https://www.r-cubed.co.uk/category/real-time/)
- [Real-time Marketing](https://www.r-cubed.co.uk/category/real-time-marketing/)
- [FastStats & PeopleStage](https://www.r-cubed.co.uk/category/faststats-peoplestage/)
- [Marketing Attribution](https://www.r-cubed.co.uk/category/marketing-attribution/)
- [Joined-up Marketing](https://www.r-cubed.co.uk/category/joined-up-marketing/)
- [Attribution](https://www.r-cubed.co.uk/category/case-studies/attribution-case-studies/)
- [Analysis & Measurement](https://www.r-cubed.co.uk/category/case-studies/analysis-measurement-case-studies/)
- [Customer Segmentation](https://www.r-cubed.co.uk/category/case-studies/customer-segmentation-case-studies/)
- [Marketing Automation](https://www.r-cubed.co.uk/category/case-studies/marketing-automation-case-studies/)
- [Engagement Hub](https://www.r-cubed.co.uk/category/case-studies/engagement-hub-case-studies/)
- [Single Customer View](https://www.r-cubed.co.uk/category/case-studies/single-customer-view-case-studies/)
- [Cookies](https://www.r-cubed.co.uk/category/cookies/)
- [Email Marketing](https://www.r-cubed.co.uk/category/email-marketing/)
- [Awards](https://www.r-cubed.co.uk/category/awards/)
- [R-cubed News](https://www.r-cubed.co.uk/category/r-cubed-news/)
- [ENLIGHTEN Summit](https://www.r-cubed.co.uk/category/enlighten-summit/)

## Tags

- [Customer Segmentation](https://www.r-cubed.co.uk/tag/customer-segmentation/)
- [Analysis and Measurement](https://www.r-cubed.co.uk/tag/analysis-and-measurement/)
- [Single Customer View](https://www.r-cubed.co.uk/tag/single-customer-view/)
- [Joined-up Marketing](https://www.r-cubed.co.uk/tag/joined-up-marketing/)
- [Marketing Automation](https://www.r-cubed.co.uk/tag/marketing-automation/)
- [Real-time Marketing](https://www.r-cubed.co.uk/tag/real-time-marketing/)
- [FastStats and PeopleStage](https://www.r-cubed.co.uk/tag/faststats-and-peoplestage/)
- [GDPR](https://www.r-cubed.co.uk/tag/gdpr/)
- [Attribution](https://www.r-cubed.co.uk/tag/attribution/)
- [Marketing Awards](https://www.r-cubed.co.uk/tag/marketing-awards/)
- [Email Marketing](https://www.r-cubed.co.uk/tag/email-marketing/)
- [Marketing Attribution](https://www.r-cubed.co.uk/tag/marketing-attribution/)
- [Customer Journey](https://www.r-cubed.co.uk/tag/customer-journey/)
- [Artificial Intelligence](https://www.r-cubed.co.uk/tag/artificial-intelligence/)
- [Engagement Hub](https://www.r-cubed.co.uk/tag/engagement-hub/)
- [A.I](https://www.r-cubed.co.uk/tag/a-i/)
- [direct mail](https://www.r-cubed.co.uk/tag/direct-mail/)
- [R-cubed](https://www.r-cubed.co.uk/tag/r-cubed/)
- [Call Centre](https://www.r-cubed.co.uk/tag/call-centre/)
- [Data](https://www.r-cubed.co.uk/tag/data/)
- [Website Personalisation](https://www.r-cubed.co.uk/tag/website-personalisation/)
- [Articles](https://www.r-cubed.co.uk/tag/articles/)
- [Videos](https://www.r-cubed.co.uk/tag/videos/)
- [Webinars](https://www.r-cubed.co.uk/tag/webinars/)
- [Case Studies](https://www.r-cubed.co.uk/tag/case-studies/)
- [White Papers](https://www.r-cubed.co.uk/tag/white-papers/)
- [Guides](https://www.r-cubed.co.uk/tag/guides/)
- [Customer Retention](https://www.r-cubed.co.uk/tag/customer-retention/)
- [Enlighten](https://www.r-cubed.co.uk/tag/enlighten/)
- [Events](https://www.r-cubed.co.uk/tag/events/)
- [Summit](https://www.r-cubed.co.uk/tag/summit/)
- [Goodwood](https://www.r-cubed.co.uk/tag/goodwood/)
- [Real Time](https://www.r-cubed.co.uk/tag/real-time/)