The latest from R-cubed...


This is where you'll find links to our most recent blogs, articles and thoughts on the latest developments in the world of data marketing.

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Measuring brand advertising. Are YOU doing it correctly?

Measuring brand advertising Marketing can be complex.  And it can certainly be expensive. But we do…

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5 tips for the advanced email marketer

Email is a standard tool in the marketer’s arsenal, but as inboxes increasingly groan under the…

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The Essentials of Email

Email marketing is one of the fastest and most effective ways of reaching your customers. But in an…

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GDPR how do your customers feel about you now

GDPR – How do your customers feel about you now?

“Is this goodbye?” “Can we still talk?”  “Please don’t go.” As a consumer, you can’t have failed…

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Stop focusing on your high value customers

You know who your high value customers are.  They’re ones who shop most frequently with you, buy…

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Personalise your website for every customer

Marketing is all about building relationships with your customers. Shopkeepers have been doing it…

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We are sailing – R-cubed’s night out at the Data IQ Awards.

Some of the R-cubed team had the pleasure of attending the Data IQ awards ceremony last night,…

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Is your sign up form compliant?

The General Data Protection Regulation (GDPR) comes into force on 25th May 2018. This article…

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Costa and R-cubed shortlisted for Data IQ award

Coffee.  Analysis.  What do they both have in common? The answer is that they both get us out of…

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Is Google about to put an end to Independent Attribution?

In short – the answer is … No, Independent Attribution can still be achieved. However, the news…

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Why you should spend less on Marketing

Rather than joining in the annual battle to increase, or even maintain, your marketing budget, why…

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Destinology single customer view

Case Study – Destinology

Find out how R-cubed built the Destinology single customer view (SCV) in record time. Read the case…

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Case Study – Rias Insurance

See how RIAS  joined up marketing increased their abandoned quote recovery with our help. Read the…

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Case Study – Tenpin

Our Tenpin Marketing Automation increased both booking rates and engagement by nearly 40%! See how…

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7 reasons why Apteco Marketing Suite will improve your marketing

If you're looking to add the latest marketing tools to your business, it's not always easy to…

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Joining up your online and offline marketing

Joining up online and offline marketing is nothing new. All it means is making sure that everything…

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How a Single Customer View can make GDPR compliance plain sailing

The GDPR has brought a new set of challenges for businesses to tackle, in ensuring that they…

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Automate Facebook and Twitter comm using PeopleStage

If you’re a Peoplestage user, then you’ll know what a great campaign delivery tool it is.  With the…

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White Paper – Multi-Channel Attribution

Why your Multi-Channel Attribution could be flawed. Read the white paper here.

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Real-time marketing white paper

White Paper – Real-time Customer Intelligence

4 Reasons why your Business Needs Real-time Customer Intelligence. Read the white paper here.

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Case Study – Virgin Atlantic

Find out Virgin Atlantic's real-time marketing increased ancillary sales by 11% and in some cases…

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Case Study – P&O Ferries

See how we helped maximise ROI with automated marketing for P&O Ferries. Read the case study…

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Case Study – Diageo

See how Web interactions rocketed, social media engagement rose by 60% and email responses topped…

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Lands' End case study blog logo

Case Study – Lands End

Find out how R-cubed delivered a 20% increase in marketing efficiency. Read the case study here.

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Oxfam case study blog logo

Case Study – Oxfam

Find out how Oxfam gained a predicted uplift of over 20%. Read the case study here.

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Recorded Webinar – Ageas Insurance – Real-time Personalisation using FastStats

Our recent webinar about our ground breaking Real-time Personalisation work with Ageas Insurance…

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Real-time marketing with Apteco FastStats

Supercharge FastStats with Real-time

It’s a fact that customers are getting smarter with the way they shop and with more and more…

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Analyst working

These aren’t the analysts you are looking for…

When someone says ‘we do analysis’ you should immediately start looking for the hidden camera,…

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Customer Segmentation for data principles

11 simple data principles to maximise customer profitability

Here at R-cubed we’ve decided to jot down what, in terms of data analysis would most benefit…

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Real-time marketing customer

Four steps to delight customers in real time

The marketer’s dream of getting the right message to the right person at the right time is now not…

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