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Attribution

Attribution

5 Data Marketing Essentials to Invest In for 2024

5 Data Marketing Essentials to Invest In for 2024

Data is the fuel that powers modern marketing. As a result, we've formed 5 data marketing essentials that will guide you to create better customer experiences and drive more sales. In this blog post, we will share with you some of the key concepts and best practices...

White Paper – Multi-Channel Attribution

White Paper – Multi-Channel Attribution

Why yours might be fatally flawed Accurate attribution is essential if you want to know what's working and what isn't. But the chances are that your attribution model isn’t giving you the right answers. Find out what you're missing in our free white paper. Read the...

Case Study – Diageo

Case Study – Diageo

See how web interactions rocketed, social media engagement rose by 60% and email responses topped 28%. With hundreds of websites, Facebook fanpages and email campaigns, Diageo needed to find a way of measuring - and improving - the impact of their digital channels....

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