Data is the fuel that powers modern marketing. As a result, we've formed 5 data marketing essentials that will guide you to create better customer experiences and drive more sales. In this blog post, we will share with you some of the key concepts and best practices...
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Attribution
Attribution
P&O and R-cubed shortlisted for Masters of Marketing Award!
We’re thrilled to announce that our Attribution work for P&O Ferries has been shortlisted for a Masters of Marketing Award. Attribution is in no way plain sailing for most companies and P&O are no different, so when they asked us if we could help them...
Is Google about to put an end to Independent Attribution?
The news that Google is now raising the data drawbridge and removing access to DoubleClick IDs from 25th May has both clients and agencies alike struggling to see how on earth they can independently measure the £Millions spent on digital advertising and attribute...
White Paper – Multi-Channel Attribution
Why yours might be fatally flawed Accurate attribution is essential if you want to know what's working and what isn't. But the chances are that your attribution model isn’t giving you the right answers. Find out what you're missing in our free white paper. Read the...
Case Study – Diageo
See how web interactions rocketed, social media engagement rose by 60% and email responses topped 28%. With hundreds of websites, Facebook fanpages and email campaigns, Diageo needed to find a way of measuring - and improving - the impact of their digital channels....