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Single Customer View

Single Customer View

2020 – a year in data

2020 – a year in data

Well, here we are.  The end of 2020.  A year that began so positively, with the ring of the future everywhere we looked, fell apart in dramatic fashion barely three months in. But with hope on the horizon in the form of vaccines and Christmas almost upon us, it’s time...

The Battle For Your Customers Has Begun

The Battle For Your Customers Has Begun

As the world starts to recover from the worst economic ravaging in generations, you need to make sure your business is ready to react and claim those much-needed sales. But budgets are tight, time is short and your competitors are thinking exactly the same thing. Your...

It’s time to Refocus.

It’s time to Refocus.

As the world starts to recover from the worst economic ravaging in generations, you need to make sure your business is ready to react and claim those much-needed sales. But budgets are tight, time is short and your competitors are thinking exactly the same thing. So...

Goodwood go full throttle with R-cubed!

Goodwood go full throttle with R-cubed!

We take great pleasure in announcing the latest client to join forces with R-cubed…England’s greatest sporting estate, Goodwood! The Duke of Richmond’s Goodwood is like no other estate in the world.  At the heart of it sits Goodwood House, surrounded by 12,000 acres...

Data in the 21st century – the story so far

Data in the 21st century – the story so far

Twenty years ago, we came roaring out of the twentieth century with a sense of relief that our computers, phone, TVs and other electrical devices had survived the dreaded Millennium Bug. Everything was still working pretty much as before and we could get on with our...

Is one-to-one marketing really necessary?

Is one-to-one marketing really necessary?

Everyone knows the importance of targeted marketing.  Right message, right person, right time.  The perceived wisdom is that the more personalised your message, the better the results. But are we all over-doing it?  After all, it would be much easier if you could just...

GDPR – one year on

GDPR – one year on

It’s a year since GDPR – or the General Data Protection Regulations directive – came into force and transformed the face of data protection in the UK. Project teams were formed, privacy policies were rewritten and everyone argued long into the night over consent and...

How to run an SCV pitch

How to run an SCV pitch

Building a Single Customer View Last month, we shared an article on how to go about building a Single Customer View written by Sarah Storey, a leading independent expert in SCVs and customer relationship management.  We’re pleased to bring you her second article,...

FastStats for beginners

FastStats for beginners

Quick, powerful customer insight for better marketing Today’s marketing is all about understanding your customer.  And that means understanding your data. Data collection is relatively easy.  After all, there’s no shortage of data sources.  Customer profiles,...

Don’t build a Single Customer View…

Don’t build a Single Customer View…

…until you’ve read this article. A Single Customer View (SCV) is an essential tool if you’re serious about data-driven marketing.  It pulls together all the data held across your business about your customers – both online and offline behaviour – and gives you...

All I want for Christmas…

All I want for Christmas…

For many years, we’ve been helping our clients to maximise the returns from their customer marketing. Thanks to some great client teams, cutting-edge technology and some smart thinking, we’ve helped businesses to put all their customer data into one place, build great...

Mapping your Customer Journey

Mapping your Customer Journey

Customer journeys for customers who buy journeys. It’s vital to have your customer journeys mapped out if you’re going to maximise every opportunity to increase your sales and profitability.  And nowhere is that more true than in the travel industry, where income is...

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