We take great pleasure in announcing the latest client to join forces with R-cubed…England’s greatest sporting estate, Goodwood! The Duke of Richmond’s Goodwood is like no other estate in the world. At the heart of it sits Goodwood House, surrounded by 12,000 acres...
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Single Customer View
Single Customer View
Data in the 21st century
Twenty years ago, we came roaring out of the twentieth century with a sense of relief that our computers, phone, TVs and other electrical devices had survived the dreaded Millennium Bug. Everything was still working pretty much as before and we could get on with our...
Is one-to-one marketing really necessary?
Everyone knows the importance of targeted marketing. Right message, right person, right time. The perceived wisdom is that the more personalised your message, the better the results. But are we all over-doing it? After all, it would be much easier if you could just...
Enhancing the customer journey – Step 5 Reducing Dormancy
Have you mapped out your customer journey communications? A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your...
How to run an SCV pitch
Last month, we shared an article on how to go about building a Single Customer View written by Sarah Storey, a leading independent expert in SCVs and customer relationship management. We’re pleased to bring you her second article, on how to run the pitch for your...
Enhancing the customer journey – Step 4 Post-purchase
Have you mapped out your customer journey communications? A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your...
FastStats for beginners
Today’s marketing is all about understanding your customer. And that means understanding your data. Data collection is relatively easy. After all, there’s no shortage of data sources. Customer profiles, demographics, products bought, basket value, frequency, online...
Don’t build a Single Customer View until you’ve read this article
A Single Customer View (SCV) is an essential tool if you’re serious about data-driven marketing. It pulls together all the data held across your business about your customers – both online and offline behaviour – and gives you a complete picture. It powers everything...
Enhancing the customer journey – Step 2 Planning and Consideration
Have you mapped out your customer journey communications? A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your...
Enhancing the Customer Journey – Step 1 Creating Awareness
Have you mapped out your customer journey communications? A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your...
All I want for Christmas…
Thanks to some great client teams, cutting-edge technology and some smart thinking, we’ve helped businesses to put all their customer data into one place, build great customer journeys that maximise sales and deliver personalised, real time communications. But it’s...
Mapping your Customer Journey
It’s vital to have your customer journeys mapped out if you’re going to maximise every opportunity to increase your sales and profitability. And nowhere is that more true than in the travel industry, where income is driven primarily by low frequency but high value...
Ageas Insurance and R-cubed shortlisted for prestigious marketing award!
We’re delighted to announce that our work with Ageas on creating their Engagement Hub has been shortlisted for a Masters of Marketing Award. Data can be the driving force that gets you to where you want to be, so when Ageas asked us to help pull all of their data into...
Case Study – Destinology
How to build a Single Customer View in record time. Destinology are experts in providing luxury tailor-made holidays to exotic worldwide locations, such as Thailand and Dubai. But the lack of a SCV was holding back their potential. So they asked us to join their data...
How a Single Customer View makes GDPR compliance plain sailing
The GDPR has brought a new set of challenges for businesses to tackle, in ensuring that they collect, process and store data correctly. However, they all have one thing in common – the need to be in absolute control of your data. It’s impossible to be GDPR compliant...
White Paper – Real-time Customer Intelligence
4 reasons why you need it. Targeted marketing is essential if you’re going to be effective. But it's not just about the right message to the right person. It's also about the right time - which means spotting opportunities and acting on them RIGHT NOW. Read the white...
Case Study – Oxfam
Find out how Oxfam gained an uplift of 20%. Oxfam came to us when they needed to better understand their database of donors. Read our case study below to see how we built a better segmentation, tailored messages to specific segments and grew the loyalty of their...