Well, here we are. The end of 2020. A year that began so positively, with the ring of the future everywhere we looked, fell apart in dramatic fashion barely three months in. But with hope on the horizon in the form of vaccines and Christmas almost upon us, it’s time...
As the world starts to recover from the worst economic ravaging in generations, you need to make sure your business is ready to react and claim those much-needed sales. But budgets are tight, time is short and your competitors are thinking exactly the same thing. Your...
As the world starts to recover from the worst economic ravaging in generations, you need to make sure your business is ready to react and claim those much-needed sales. But budgets are tight, time is short and your competitors are thinking exactly the same thing. So...
We take great pleasure in announcing the latest client to join forces with R-cubed…England’s greatest sporting estate, Goodwood! The Duke of Richmond’s Goodwood is like no other estate in the world. At the heart of it sits Goodwood House, surrounded by 12,000 acres...
Twenty years ago, we came roaring out of the twentieth century with a sense of relief that our computers, phone, TVs and other electrical devices had survived the dreaded Millennium Bug. Everything was still working pretty much as before and we could get on with our...
Everyone knows the importance of targeted marketing. Right message, right person, right time. The perceived wisdom is that the more personalised your message, the better the results. But are we all over-doing it? After all, it would be much easier if you could just...
Have you mapped out your customer journey communications? A well thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do...
It’s a year since GDPR – or the General Data Protection Regulations directive – came into force and transformed the face of data protection in the UK. Project teams were formed, privacy policies were rewritten and everyone argued long into the night over consent and...
Building a Single Customer View Last month, we shared an article on how to go about building a Single Customer View written by Sarah Storey, a leading independent expert in SCVs and customer relationship management. We’re pleased to bring you her second article,...
Have you mapped out your customer journey communications? A well thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do...
Quick, powerful customer insight for better marketing Today’s marketing is all about understanding your customer. And that means understanding your data. Data collection is relatively easy. After all, there’s no shortage of data sources. Customer profiles,...
…until you’ve read this article. A Single Customer View (SCV) is an essential tool if you’re serious about data-driven marketing. It pulls together all the data held across your business about your customers – both online and offline behaviour – and gives you...
Have you mapped out your customer journey communications? A well thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your...
Have you mapped out your customer journey communications? A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do...
For many years, we’ve been helping our clients to maximise the returns from their customer marketing. Thanks to some great client teams, cutting-edge technology and some smart thinking, we’ve helped businesses to put all their customer data into one place, build great...
Customer journeys for customers who buy journeys. It’s vital to have your customer journeys mapped out if you’re going to maximise every opportunity to increase your sales and profitability. And nowhere is that more true than in the travel industry, where income is...
We’re delighted to announce that our work with Ageas on creating their Engagement Hub has been shortlisted for a Masters of Marketing Award. Data can be the driving force that gets you to where you want to be, so when Ageas asked us to help pull all of their data into...
Find out how R-cubed built the Destinology single customer view (SCV) in record time. Read the case study here.
The GDPR has brought a new set of challenges for businesses to tackle, in ensuring that they collect, process and store data correctly. However, they all have one thing in common - the need to be in absolute control of your data. It’s impossible to be GDPR compliant...
4 Reasons why your Business Needs Real-time Customer Intelligence. Read the white paper here.
Find out how Oxfam gained a predicted uplift of over 20%. Read the case study here.