Enlighten is a transformative one-day marketing summit designed specifically for client-side marketers who are striving for CRM Excellence.
This event is your gateway to mastering the latest in Data, Martech, Analytics, and Campaigns.
More than just a marketing summit, Enlighten is where a community of enthusiastic data professionals come together to learn from one another. It’s where you get to hear the success and, more importantly, the learnings of brands having the same problems as you. It’s where CRM Excellence begins.
Our Enlighten 2025 Event
Furness Building Society
Moving from a localised network to a data-driven mindset after 160 years of trading.
Furness Building Society has a long and proud history. Founded almost 160 years ago, they served their local community with a branch network and largely through face-to-face contact. While individual branch staff knew their members well, this detailed understanding didn’t exist within any kind of accessible database. As Furness expanded to have a national reach, it became apparent that this needed to change. That’s when they asked R-cubed to help.
We brought all their disparate data into one place and then set about a deep dive into their members – who they were, what they bought, their behaviours and most importantly, what they were likely to do in the future. The power of this new knowledge would not only help provide a blueprint for the future, but even more critically, helped to make data a boardroom topic.
Hear how Furness are managing to put member data at the heart of the business and the challenges they’ve overcome.
Goodwood
A highly personalised approach to customer comms.
Goodwood is an internationally renowned sporting estate and is home to flagship events such as the world-famous Festival of Speed, Goodwood Revival and Qatar Goodwood Festival. With so many different business areas, they were in danger of over-whelming the customer with a barrage of communications.
Hear how they used their data and campaign tools to move away from unstructured marketing, to using their data to send fewer, highly personalised emails that reflected the interests of the customer, rather than the needs of the business.
Fresh Egg
Get ready for the next generation of intelligent digital experiences.
Customer experiences are evolving fast. New channels, ever-increasing volumes of data and the rise of AI are changing the ways in which we interact with customers and what they expect from us.
Your business needs to have robust data to take full advantage of it. That means having access to all of your data, a deep understanding of your customers, and the right Martech.
But it also means optimising and personalising your website for both users and AI agents to be able to use all this data to deliver the best intelligent digital experiences.
R-cubed and Fresh Egg have collaborated to deliver an approach that brings your data and digital channels together, to deliver optimal marketing, wherever you are on that journey.
Hear from the experts in their fields about what the future looks like and how to get ready for it.
Panel Discussion
How do you sell data to the boardroom?
You’ve got a great team. You’ve got the strategic thinking. And you’ve got the plans to deliver for the business. But no-one on the board understands data and you can’t get the support or investment you need. So what do you do?
Hear our panel of experts provide insight and guidance to overcoming a very common, but seemingly insurmountable, problem. And get ready to share your own views – whether that’s a problem or a solution!
Click to jump to more from Enlighten in 2024:
Enlighten Recap Video
Check out the Enlighten Gallery from our 2024 events.
Photos taken by Evie Williams (Lemon Photography).
Please feel free to download your photos and share them with us on LinkedIn!
Jump to the Brighton event here.
London Event, September 2024
Brighton Event, December 2024
