The art of Data Enlightenment
We hate the dark
The Data Challenge
Customer data is often fragmented, making it difficult to see each customer’s true value to the business
The Expertise Challenge
Lacking the specialist skills needed to analyse data and transform performance
The Technology Challenge
Having the right technology to act on your findings
Data Enlightenment means not just being able to FIND the hidden opportunities but to ACT on them too.
We hate it when businesses can’t find the answers they need to drive better marketing results. But we love helping them out of this darkness. We call it Data Enlightenment.
Data Enlightenment means not just being able to FIND the hidden opportunities but being able to ACT on them too. It sounds simple but we know most companies face common challenges around data, expertise and technology.
From data darkness… to data enlightenment.
We’ll provide the expertise and the technology needed to solve these challenges quickly and get real results. We’ll help bring together your data, avoid internal bottlenecks and light a path to improved performance.
We hate the dark
Data Enlightenment means not just being able to FIND the hidden opportunities but to ACT on them too.
We hate it when businesses can’t find the answers they need to drive better marketing results. But we love helping them out of this darkness. We call it Data Enlightenment.
Data Enlightenment means not just being able to FIND the hidden opportunities but being able to ACT on them too. It sounds simple but we know most companies face common challenges around data, expertise and technology.
From data darkness… to data enlightenment.
We’ll provide the expertise and the technology needed to solve these challenges quickly and get real results. We’ll help bring together your data, avoid internal bottlenecks and light a path to improved performance.
The Data Challenge
Customer data is often fragmented, making it difficult to see each customer’s true value to the business
The Expertise Challenge
Lacking the specialist skills needed to analyse data and transform performance
The Technology Challenge
Having the right technology to act on your findings
“R-cubed empowered our internal team by working in partnership to formulate a testing strategy to measure the true incremental impact of all our multi-channel direct marketing”
Ecommerce Manager, P&O Ferries
“In the first 12 months alone R-cubed delivered a 20% increase in marketing efficiency – we trust them”
Marketing Director, Lands’ End
“R-cubed’s data experts have delivered a significant change in the understanding of our customers behaviour, enabling Costa to optimise our marketing investment and deliver significant incremental margin“
Head of Loyalty and CRM, Costa
“R-cubed manage to balance the analysis with the commercial. I’ve worked with them at two of my previous companies – they are a game changer”
Head of Data, FT.com
“Our existing Single Customer View wasn’t doing what we needed it to, so we turned to R-cubed to replace it with something that would. They were able to give us what we wanted – and more – without impacting our day to day business, pulling all our customer data into one place and helping to turn it into actionable insights. ”
Head of Digital, Goodwood
“I call them our data agency. But really they’re our Swiss Army knife”
Flight Centre
Our services
Our Services
Customer
Segmentation
Right message, right person, right time
Analysis & Measurement
Drive your performance through real data insight
Single Customer
View
One place, one customer, all the data
Marketing
Automation
Automate your customer journeys for effort free marketing execution
Marketing
Attribution
Accounting for every sale, through every channel
Joined-up
Marketing
Send the right message to every customer across all channels
Real-time
Marketing
Personalise your website and real time communications to create a unique customer experience
FastStats
& Peoplestage
We’re leading providers of FastStats and Peoplestage – powerful tools that will harness the power of your data
Our Services
Customer Segmentation
Analysis & Measurement
Single Customer View
Marketing Automation
Marketing Attribution
Joined-up Marketing
Real-time Marketing
