What We Do
Explore the 8 essentials for Data and CRM Excellence
If you’re looking to deliver CRM excellence, you’ll need to master these 8 key areas. Together, they enable the delivery of insightful, relevant and efficient strategies for your customers.
Dive into each areas below to find out where you need to make changes.
Marketing Measurement
What’s driving your sales, what’s not and where should you be spending your budget?
Decisioning and AI
How do you make accurate decisions about your customers and strategies?
Personalised Customer Comms
Are you delivering personalised messages to every customer, at just the right time?
CRM Excellence
The Data Challenge
Customer data is often fragmented, making it difficult to see each customer’s true value to the business
The Expertise Challenge
Lacking the specialist skills needed to analyse data and transform performance
The Technology Challenge
Having the right technology to act on your findings
Data Enlightenment means not just being able to FIND the hidden opportunities but to ACT on them too.
We hate it when businesses can’t find the answers they need to drive better marketing results. But we love helping them out of this darkness. We call it Data Enlightenment.
Data Enlightenment means not just being able to FIND the hidden opportunities but being able to ACT on them too. It sounds simple but we know most companies face common challenges around data, expertise and technology.
From data darkness… to data enlightenment.
We’ll provide the expertise and the technology needed to solve these challenges quickly and get real results. We’ll help bring together your data, avoid internal bottlenecks and light a path to improved performance.
“By understanding who was actually being influenced by the catalogues and who wasn’t, we reduced our costs by up to 10%.”
“I must say that I have never enjoyed working as much with a third party as I have with R-cubed. You guys are a true partner and extensions of the CRM team – not just on paper and in words.”
“R-cubed’s data experts have delivered a significant change in the understanding of our customers behaviour, enabling Costa to optimise our marketing investment and deliver significant incremental margin“
Head of Loyalty and CRM, Costa
“R-cubed manage to balance the analysis with the commercial. I’ve worked with them at two of my previous companies – they are a game changer”
Head of Data, FT.com
“Their unwavering focus is on making money from data. I am happy to recommend them, or indeed answer any questions regarding their capabilities.”
“I call them our data agency. But really they’re our Swiss Army knife”
Flight Centre
“Our existing Single Customer View wasn’t doing what we needed it to, so we turned to R-cubed to replace it with something that would. They were able to give us what we wanted – and more – without impacting our day to day business, pulling all our customer data into one place and helping to turn it into actionable insights. ”
Head of Digital, Goodwood
“In the first 12 months alone R-cubed delivered a 20% increase in marketing efficiency – we trust them”
Marketing Director, Lands’ End
“R-cubed empowered our internal team by working in partnership to formulate a testing strategy to measure the true incremental impact of all our multi-channel direct marketing”
Ecommerce Manager, P&O Ferries
