Customer Journey LNER article image

Is the LNER Customer Journey just the ticket?

At R-cubed, we like to think we know a thing or two about customer journeys.…


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Direct Mail - Dead and Buried?

Direct mail used to dominate direct marketing.  Companies such as Capital One…


Customer Journey Article Image

Enhancing the Customer Journey
- One Step at a Time

STEP 1 - AWARENESS

Have you mapped out your customer journey communications?  A well-thought-out…


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4 Key Trends for 2019

As we step into another year, shaking off the usual end-of-year hangover and…


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The Importance of Control Groups

- It's time to take control

Given that we’re in the business of improving our clients’ marketing…


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5 Data Highlights of 2018

2018 was a big year in the world of data.   We saw new regulations come into…


All I want for Christmas

All I want for Christmas...

For many years, we’ve been helping our clients to maximise the returns from…


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GDPR leads to 'disappointment for millions' in 2018's festive season

Millions miss out on presents as opt in rates for Santa plc plummet  …


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Multi-touch Marketing Attribution - Are you getting it right?

Knowing what media activity works - and what doesn't - is the beginning, the…


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Time to get rid of your customers

Customers, eh?  Who needs them?  Well, you do, obviously.  But the truth is…