Is the LNER Customer Journey just the ticket?
At R-cubed, we like to think we know a thing or two about customer journeys.…
Direct Mail - Dead and Buried?
Direct mail used to dominate direct marketing. Companies such as Capital One…
Enhancing the Customer Journey
- One Step at a Time
STEP 1 - AWARENESS
Have you mapped out your customer journey communications? A well-thought-out…
The Importance of Control Groups
- It's time to take control
Given that we’re in the business of improving our clients’ marketing…
5 Data Highlights of 2018
2018 was a big year in the world of data. We saw new regulations come into…
All I want for Christmas...
For many years, we’ve been helping our clients to maximise the returns from…
GDPR leads to 'disappointment for millions' in 2018's festive season
Millions miss out on presents as opt in rates for Santa plc plummet …
Multi-touch Marketing Attribution - Are you getting it right?
Knowing what media activity works - and what doesn't - is the beginning, the…
Time to get rid of your customers
Customers, eh? Who needs them? Well, you do, obviously. But the truth is…