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4 Key Trends for 2019

As we step into another year, shaking off the usual end-of-year hangover and…


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The Importance of Control Groups

- It's time to take control

Given that we’re in the business of improving our clients’ marketing…


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5 Data Highlights of 2018

2018 was a big year in the world of data.   We saw new regulations come into…


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All I want for Christmas...

For many years, we’ve been helping our clients to maximise the returns from…


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GDPR leads to 'disappointment for millions' in 2018's festive season

Millions miss out on presents as opt in rates for Santa plc plummet  …


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Multi-touch Marketing Attribution - Are you getting it right?

Knowing what media activity works - and what doesn't - is the beginning, the…


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Time to get rid of your customers

Customers, eh?  Who needs them?  Well, you do, obviously.  But the truth is…


The Perils and Pitfalls of ESP Migration

Thinking of changing your Email Service Provider? Good marketers will always be…


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How to Deliver the Complete Customer Experience

Our work with Ageas demonstrated the power of an Engagement Hub.  Harnessing…


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Does your GDPR Compliance need a Health Check?

Are you doing it correctly? Whether you were ready for it or not, GDPR came…