Is one-to-one marketing really necessary?
Everyone knows the importance of targeted marketing. Right message, right…
Optimising your Marketing Budget - Are you getting it right?
With so many different channels, optimising your marketing budget is not only…
Call Centres - The Forgotten Marketing Channel
Every marketer knows the importance of delivering a joined up marketing…
Sarah Storey joins R-cubed
At R-cubed, we believe we have some of the best people in the business. We…
When will a woman next lead the Conservative party?
PREDICTING THE FUTURE We know a thing or two about data. Our team is full of…
Once more unto the breach, dear friends…
The news that British Airways has been fined over £180 million for suffering a…
5 tips for the advanced email marketer
Email is a standard tool in the marketer’s arsenal, but as inboxes increasingly…
AI - from Hollywood to Reality
Artificial Intelligence is one of the biggest growth areas in business and…
Do you really know your customer preferences?
In the dark and distant days before GDPR, customer targeting and marketing…
The Essentials of Email
Email marketing is one of the fastest and most effective ways of reaching your…