5 tips for the advanced email marketer
Email is a standard tool in the marketer’s arsenal, but as inboxes increasingly…
AI - from Hollywood to Reality
Artificial Intelligence is one of the biggest growth areas in business and…
Do you really know your customer preferences?
In the dark and distant days before GDPR, customer targeting and marketing…
The Essentials of Email
Email marketing is one of the fastest and most effective ways of reaching your…
Have you discovered your website's hidden potential?
You already know that your website is your shop window to the world. Just like…
Stop focusing on your high value customers
You know who your high value customers are. They’re ones who shop most…
Enhancing the Customer Journey
- One Step at a Time
STEP 5 - Dormancy and Retention
Have you mapped out your customer journey communications? A well thought-out…
Why you should spend less on Marketing
Rather than joining in the annual battle to increase, or even maintain, your…
