FastStats for beginners article image

FastStats for beginners

Quick, powerful customer insight for better marketing Today’s marketing is all…


Single Customer View - Where to Start

Don't build a Single Customer View...

…until you’ve read this article. A Single Customer View (SCV) is an essential…


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Enhancing the Customer Journey
- One Step at a Time

STEP 3 - The Purchase Experience

Have you mapped out your customer journey communications?  A well thought-out…


Apteco Premium Partner R-cubed article image

R-cubed awarded Apteco Premium Partner status!

As a long term partner with Apteco, we’re delighted to announce that we’ve just…


Customer Journey Article 2 image

Enhancing the Customer Journey
- One Step at a Time

STEP 2 - Planning and Consideration

Have you mapped out your customer journey communications?  A well thought-out…


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Is the LNER Customer Journey just the ticket?

At R-cubed, we like to think we know a thing or two about customer journeys.…


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Direct Mail - Dead and Buried?

Direct mail used to dominate direct marketing.  Companies such as Capital One…


Customer Journey Article Image

Enhancing the Customer Journey
- One Step at a Time

STEP 1 - AWARENESS

Have you mapped out your customer journey communications?  A well-thought-out…


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4 Key Trends for 2019

As we step into another year, shaking off the usual end-of-year hangover and…


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The Importance of Control Groups

- It's time to take control

Given that we’re in the business of improving our clients’ marketing…