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Who we are
What we do
Case Studies
Resources
News
Join us
Contact us

Who we are
What we do
Case Studies
Resources
News
Join us
Contact us

Client Case Studies

P&O Ferries

Attribution made plain sailing for P&O Ferries.

Destinology

Creating a Single Customer View.

Tenpin

Both booking rates and email engagement up by nearly 40%!

P&O Ferries

Online, offline and direct channel optimisation.

Lands’ End

Do online customers need catalogues?

Costa

Keeping the love in the Coffee Club.

Ageas

Ageas Engagement Hub – Personalising the customer experience.

Virgin Atlantic

Personalising the customer experience.

Oxfam

Building a better segmentation.

Diageo

How to measure digital marketing.

Analyse

Analysis and Measurement

Find out exactly what’s driving your business.

Meet your Customers

We’ll give you a complete picture of your customers and their current and future value.

Refocus

Find out how your marketing compares to your peers.

Segment

Customer Segmentation

Find the segmentation that works for you.

FastStats and PeopleStage

Discover the power of real-time personalisation.

Join-up

Joined-up-Marketing

Perfectly aligned marketing, for superior results.

Customer Journey Mapping

Map out and automate the perfect journey for every customer.

Single Customer View

Get a complete view of every single one of your customers.

Influence

Real-time Marketing

The right communication at just the right time. No more guesswork.

Engagement Hub

The most exciting development in real-time marketing available.

Marketing Automation

Right message, right person, right time – all at the flip of a switch.

Attribute

Marketing Attribution

Discover exactly where every sale is coming from.

Attrifusion™

Beyond attribution – the most powerful marketing measurement tool available.

News

Home 5 Category: Cookies

Cookies

Time to bake your own cookies

Third party cookies are crumbling. By 2022, Google will stop supporting them altogether. So if your business is reliant on them - for a complete view of consumers and your marketing activity, across channel, device and over time, for example – you stand to lose a...

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Recruitment Data Protection Policy

Address

R-cubed
136-140 Old Shoreham Road
Hove
East Sussex
BN3 7BD

Call: 01273 220510

Email: performance@r-cubed.co.uk

ISO 27001 Certified

Call: 01273 220510

Email: performance@r-cubed.co.uk

ISO 27001 Certified

Useful Links

Terms and Conditions

Cookie Policy

Recruitment Data Protection Policy

Address

R-cubed
136-140 Old Shoreham Road
Hove
East Sussex
BN3 7BD

Welcome to your ISO27001 Quiz

What does ISO stand for?

A) International Standards Organisation

B) Information Security Organisation

C) It doesn’t stand for anything.

Where would you find R-cubed’s Information Security objectives?

A) Somewhere secret, probably underground.

B) On Rob’s desk.

C) They’re in our Information Security Management System of course

As part of our ISO27001 certification, we have to assess a number of information security risks and make sure we have plans in place to manage them. How many risks have we assessed?

A) Just one, obviously. The risk of losing data.

B) 6

C) 42

We have a suite of policies and procedures relating to how we look after data at R-cubed. You know the ones - you’ve read them all and keep yourself up to date with any changes to the policies. Where would you find them?

A) In a filing cabinet somewhere.

B) In my mind - I committed them all to memory.

C) \\rcubed.local\shares\Backup\Admin\ISO27001\PoliciesAndProcedures

Our information security policy is based on three principles, whose initials happen to be C, I and A. What does CIA stand for?

A) Central Intelligence Agency (but don’t tell anyone)

B) Craig’s Incredible Abilities.

C) Confidentiality, Integrity, Availability.

ISO27001 details a number of controls we must have in place to keep out certification. How many are there?

A) Lots and lots.

B) 42, because, as we know, the answer is always 42.

C) 114

Who is the lead Data Protection Officer in the business?

A) Daniel Craig

B) Wendy Craig

C) Craig Young

What are the chances that the external auditor will ask to talk you about your understanding of our Information Security Management System?

A) Minimal. Not going to happen.

B) Very low, because Craig is a wonderful, warm-hearted person and he wouldn’t do that to me.

C) About 1 in 10. And a lot higher if you’ve never done it before.

Name

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Meet your Customers Quiz

Answer each question below to find out how you score.

Welcome to your MYC Quiz

Does your Single Customer View pull ALL your data together?

Yes – every last pixel

Mostly – a few gaps but they’re not important

Partly

Do you know exactly how many customers are responsible for 80% of your sales & who they are?

Yes, we have a very accurate idea

Roughly

Not really

Can you predict which of your customers will leave you in the next 12 months?

Yes

We have an idea

Not really

Can you predict how much each of your customers are likely to spend over the next 12 months?

Yes

We have an idea

Not really

Do you identify which of your new customers have the greatest potential, and which don’t?

Yes

We have an idea

Not really

Do you have a defined cross sell or upsell plan, targeted by customer?

Yes, based on individual

Yes, by segment

We have a standard approach

Cross-sell?

Is your comms strategy tailored to the individual?

Yes – every customer has a unique comms experience

Partly – we have broad rules about who will get what

Not really – most customers will get most comms

No – everyone gets the same

Do you know how much you spend on marketing for each individual customer?

Yes, to the last penny

Not readily available, but we could probably calculate it

Roughly – at least, we know that we spend more on some than others

No – we don’t track it

Do you have clear marketing preferences for all customers?

Yes – 100%

Mostly – although some of the data is a little old

Partly – but we’re not sure if everything is GDPR compliant

Are you able to measure the performance of every campaign?

Yes – down to the last penny

Sure – we have top line incremental

Sort of – I know what the good ones are

No – don’t have the time

Do you know which customers engage with your communications, and who doesn’t?

Yes – and we have a plan to re engage

Sure – we know we have some, but don’t know whether it’s an issue

Sort of – We only look at a campaign level

No – don’t have the time

Do you know the key triggers that lead your customers to go dormant?

Yes - we know all the reasons for dormancy

Mostly - we know the key reasons, but some are unclear

Some - but generally customers just leave and we don't know why

No - we assume they just don't like us anymore

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