Knowing what media activity works – and what doesn’t – is the beginning, the middle and the end of marketing best practice. But is your attribution model really showing you the full picture? In this white paper we challenge the accuracy of standard media...
Well, you do, obviously. But the truth is that not all customers are equal and it’s important to know which are contributing to your business, and which are no longer profitable. At R-cubed, one of the things we do is to dive deep into our clients’ campaign...
Good marketers will always be looking to improve the way they deliver their marketing, including the suppliers they use. Choosing an Email Service Provider (ESP) can be a challenge in itself. With a plethora of providers, all promising the earth, it’s important to...