Thanks to some great client teams, cutting-edge technology and some smart thinking, we’ve helped businesses to put all their customer data into one place, build great customer journeys that maximise sales and deliver personalised, real time communications. But it’s...
Blog
Year: 2018
Year: 2018
GDPR leads to ‘disappointment for millions’ in 2018’s festive season
Christmas was looking grim for millions of children all across Europe today, as the full impact of GDPR on Father Christmas’s data processing operation came to light. A SpokesElf for Santa plc, the global gift distribution company, released a statement earlier this...
Multi-touch Marketing Attribution
Knowing what media activity works – and what doesn’t – is the beginning, the middle and the end of marketing best practice. But is your attribution model really showing you the full picture? In this white paper we challenge the accuracy of standard media...
Time to get rid of your customers
Well, you do, obviously. But the truth is that not all customers are equal and it’s important to know which are contributing to your business, and which are no longer profitable. At R-cubed, one of the things we do is to dive deep into our clients’ campaign...
The Perils and Pitfalls of ESP Migration
Good marketers will always be looking to improve the way they deliver their marketing, including the suppliers they use. Choosing an Email Service Provider (ESP) can be a challenge in itself. With a plethora of providers, all promising the earth, it’s important to...
How to Deliver the Complete Customer Experience
Our work with Ageas demonstrated the power of an Engagement Hub. Harnessing the data – both online and offline – from across your business, it ensures that every aspect of your business is working from accurate, real time customer information. Watch our video below......
Does your GDPR Compliance need a Health Check?
Whether you were ready for it or not, GDPR came into effect on 25 May 2018 and with it a new world of data protection obligations. Are you doing it correctly? While it’s been business as usual for most of us, one change which has been obvious is the increase in...
Artificial Intelligence
The robots are coming, the robots are coming! Oh hang on. They’re already here. Artificial intelligence – or AI - is a hot topic right now. From automated production lines to self-driving cars or the range of voice activated assistants in our phones and homes, AI is...
Mapping your Customer Journey
It’s vital to have your customer journeys mapped out if you’re going to maximise every opportunity to increase your sales and profitability. And nowhere is that more true than in the travel industry, where income is driven primarily by low frequency but high value...
P&O and R-cubed shortlisted for Masters of Marketing Award!
We’re thrilled to announce that our Attribution work for P&O Ferries has been shortlisted for a Masters of Marketing Award. Attribution is in no way plain sailing for most companies and P&O are no different, so when they asked us if we could help them...
Ageas Insurance and R-cubed shortlisted for prestigious marketing award!
We’re delighted to announce that our work with Ageas on creating their Engagement Hub has been shortlisted for a Masters of Marketing Award. Data can be the driving force that gets you to where you want to be, so when Ageas asked us to help pull all of their data into...
Measuring brand advertising
Marketing can be complex. And it can certainly be expensive. But we do it because we love it, and it’s the thrill of making an impact that keeps us going. The new creative test that lifts your response rates, or a killer multi-channel campaign that brings sales...
GDPR – How do your customers feel about you now?
As a consumer, you can’t have failed to notice the deluge of emails pouring into your inbox over the last few months, most of them resembling tear-stained missives from a spurned partner. “Is this goodbye?” “Can we still talk?” “Please don’t go.” But while it’s easy...
Personalise your website for every customer
Marketing is all about building relationships with your customers. Shopkeepers have been doing it since the beginning of time, personalising their service to everyone who comes through the door. Times have changed, but the principles remain the same. We should give...
We are sailing – R-cubed’s night out at the Data IQ Awards.
Some of the R-cubed team had the pleasure of attending the Data IQ awards ceremony, aboard the Silver Sturgeon boat on the River Thames. Here at R-cubed we love all things data and it was great to have a night out at the and at the same time hear all about the...
Is your sign up form compliant?
The General Data Protection Regulation (GDPR) came into force on 25th May 2018. This article from our archives focuses on the changes to your sign up and marketing permission process required to make your sign up forms compliant. The introduction of the GDPR will...
Costa and R-cubed shortlisted for Data IQ award
Coffee. Analysis. What do they both have in common? The answer is that they both get us out of bed in the mornings. It’s what we live for. So imagine our delight when we were given the task of diving into the Costa Coffee Club data to maximise the returns from their...
Is Google about to put an end to Independent Attribution?
The news that Google is now raising the data drawbridge and removing access to DoubleClick IDs from 25th May has both clients and agencies alike struggling to see how on earth they can independently measure the £Millions spent on digital advertising and attribute...
Case Study – Destinology
How to build a Single Customer View in record time. Destinology are experts in providing luxury tailor-made holidays to exotic worldwide locations, such as Thailand and Dubai. But the lack of a SCV was holding back their potential. So they asked us to join their data...
Case Study – Ageas Insurance
Helping Ageas join up their marketing for better results. As one of the UK's leading insurers, Ageas operate in a tough marketplace where opportunities to talk to customers are limited. So they knew they needed to make every interaction count and improve the customer...
Case Study – Tenpin
Increasing engagement through marketing automation. Ten were looking to grow their business through a greater focus on the customer. They asked us to dive into their data and and help drive a new customer strategy. Read the case study here.
7 reasons why Apteco Marketing Suite will improve your marketing
If you’re looking to add the latest marketing tools to your business, it’s not always easy to evaluate and compare the different software that is available. Here at R-cubed we think that the Apteco Marketing Suite (formally Apteco FastStats) is the best on the market...
Joining up your online and offline marketing
Joining up online and offline marketing is nothing new. All it means is making sure that everything a customer sees, hears and experiences is consistent. Easy. Well, perhaps not so easy these days. It’s no longer just about making sure that your direct mail packs...
How a Single Customer View makes GDPR compliance plain sailing
The GDPR has brought a new set of challenges for businesses to tackle, in ensuring that they collect, process and store data correctly. However, they all have one thing in common – the need to be in absolute control of your data. It’s impossible to be GDPR compliant...
White Paper – Multi-Channel Attribution
Why yours might be fatally flawed Accurate attribution is essential if you want to know what's working and what isn't. But the chances are that your attribution model isn’t giving you the right answers. Find out what you're missing in our free white paper. Read the...
White Paper – Real-time Customer Intelligence
4 reasons why you need it. Targeted marketing is essential if you’re going to be effective. But it's not just about the right message to the right person. It's also about the right time - which means spotting opportunities and acting on them RIGHT NOW. Read the white...
Case Study – Virgin Atlantic
Find out how Virgin Atlantic‘s real-time marketing increased ancillary sales by up to 30%. Sales of extras - such as extra luggage allowance or reserved seating - are an important revenue stream for airlines. So when Virgin Atlantic asked us how they could improve...
Case Study – P&O Ferries
See how we helped maximise ROI with automated marketing for P&O Ferries. P&O Ferries needed to understand the incremental impact of all their marekting channels. Read our case study to find out what they learned. Read the case study here.
Case Study – Diageo
See how web interactions rocketed, social media engagement rose by 60% and email responses topped 28%. With hundreds of websites, Facebook fanpages and email campaigns, Diageo needed to find a way of measuring - and improving - the impact of their digital channels....
Case Study – Lands’ End
Do online customers need catalogues? Lands' End is classic catalogue business and its success has been built on the back of it. But in a changing world, they were keen to understand whether costs could be saved without losing sales. Read the case study here.
Case Study – Oxfam
Find out how Oxfam gained an uplift of 20%. Oxfam came to us when they needed to better understand their database of donors. Read our case study below to see how we built a better segmentation, tailored messages to specific segments and grew the loyalty of their...
Ageas Insurance – Real-time personalisation using Faststats
Our recent webinar about our ground breaking Real-time Personalisation work with Ageas Insurance went down really well. Connecting Real-time to FastStats (or your database) and combining online and offline data is a big topic at the moment and it’s easy to see why...
Supercharge FastStats with Real-time
It’s a fact that customers are getting smarter with the way they shop and with more and more purchases or bookings taking place online, it’s never been more important to provide the most relevant and personalised online experience possible. Recently, Apteco, the...
You’re employing the wrong analysts
When someone says ‘we do analysis’ you should immediately start looking for the hidden camera, because ‘data analysis’ means different things to different people. What’s more, an erosion of core statistical analysis skills has taken place. This means there is a very...
Four steps to delighting customers
The marketer’s dream of getting the right message to the right person at the right time is now not only a reality, but for many the right time has become ‘right now’. In the third post on real time customer intelligence we examine four steps to delight customers in...