With so many different channels, optimising your marketing budget is not only more important than ever but it’s also more complex than ever. It’s a regular topic of conversation with our clients. So we thought we would re-share our white paper “Multi-touch Marketing...
Knowing what media activity works - and what doesn't - is the beginning, the middle and the end of marketing best practice. But is your attribution model really showing you the full picture? In this white paper we challenge the accuracy of standard media reports and...
We’re thrilled to announce that our Attribution work for P&O Ferries has been shortlisted for a Masters of Marketing Award. Attribution is in no way plain sailing for most companies and P&O are no different, so when they asked us if we could help them...
Measuring brand advertising Marketing can be complex. And it can certainly be expensive. But we do it because we love it, and it’s the thrill of making an impact that keeps us going. The new creative test that lifts your response rates, or a killer multi-channel...
In short – the answer is … No, Independent Attribution can still be achieved. However, the news that Google is now raising the data drawbridge and removing access to DoubleClick IDs from 25th May certainly has both clients and agencies alike struggling to see how on...
Why your Multi-Channel Attribution could be flawed. Read the white paper here.
See how Web interactions rocketed, social media engagement rose by 60% and email responses topped 28%. Read the case study here.