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Marketing Attribution

Marketing Attribution

Optimising your Marketing Budget

Optimising your Marketing Budget

With so many different channels, optimising your marketing budget is not only more important than ever but it’s also more complex than ever. It’s a regular topic of conversation with our clients. So we thought we would re-share our white paper “Multi-touch Marketing...

Multi-touch Marketing Attribution

Multi-touch Marketing Attribution

Knowing what media activity works – and what doesn’t – is the beginning, the middle and the end of marketing best practice. But is your attribution model really showing you the full picture? In this white paper we challenge the accuracy of standard media reports and...

Measuring brand advertising.

Measuring brand advertising.

Marketing can be complex. And it can certainly be expensive. But we do it because we love it, and it’s the thrill of making an impact that keeps us going.  The new creative test that lifts your response rates, or a killer multi-channel campaign that brings sales...

White Paper – Multi-Channel Attribution

White Paper – Multi-Channel Attribution

Why yours might be fatally flawed Accurate attribution is essential if you want to know what's working and what isn't. But the chances are that your attribution model isn’t giving you the right answers. Find out what you're missing in our free white paper. Read the...

Case Study – Diageo

Case Study – Diageo

See how web interactions rocketed, social media engagement rose by 60% and email responses topped 28%. With hundreds of websites, Facebook fanpages and email campaigns, Diageo needed to find a way of measuring - and improving - the impact of their digital channels....

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