In the dark and distant days before GDPR, customer targeting and marketing preferences, we had just one flag to worry about. Do not promote. The ‘do not promote’ flag was all you needed to stay on the right side of the law. The process was simple. Market to all of...
You know who your high value customers are. They’re ones who shop most frequently with you, buy the most and help you make your sales targets, so they’re the ones you should spend your hard fought marketing budget on. Right? Wrong. Or more accurately – maybe. But...
Have you mapped out your customer journey communications? A well thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do...
Have you mapped out your customer journey communications? A well thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your...
Have you mapped out your customer journey communications? A well thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your...
At R-cubed, we like to think we know a thing or two about customer journeys. We’ve helped dozens of businesses build effective journeys that ensure a powerful, relevant and profitable customer experience is delivered at every stage, and at every touchpoint. It means...
Have you mapped out your customer journey communications? A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do...
Customers, eh? Who needs them? Well, you do, obviously. But the truth is that not all customers are equal and it’s important to know which are contributing to your business, and which are no longer profitable. At R-cubed, one of the things we do is to dive deep...
Customer journeys for customers who buy journeys. It’s vital to have your customer journeys mapped out if you’re going to maximise every opportunity to increase your sales and profitability. And nowhere is that more true than in the travel industry, where income is...
“Is this goodbye?” “Can we still talk?” “Please don’t go.” As a consumer, you can’t have failed to notice the deluge of emails pouring into your inbox over the last few months, most of them resembling tear-stained missives from a spurned partner. But while it’s easy...
Find out Virgin Atlantic's real-time marketing increased ancillary sales by 11% and in some cases by as much as 30%. Read the case study here.
Find out how R-cubed delivered a 20% increase in marketing efficiency. Read the case study here.