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Customer Segmentation

Customer Segmentation

Do you really know your customer preferences?

Do you really know your customer preferences?

In the dark and distant days before GDPR, customer targeting and marketing preferences, we had just one flag to worry about.  Do not promote. The ‘do not promote’ flag was all you needed to stay on the right side of the law. The process was simple.  Market to all of...

Stop focusing on your high value customers

Stop focusing on your high value customers

You know who your high value customers are.  They’re ones who shop most frequently with you, buy the most and help you make your sales targets, so they’re the ones you should spend your hard fought marketing budget on.  Right? Wrong. Or more accurately – maybe.  But...

Is the LNER Customer Journey just the ticket?

Is the LNER Customer Journey just the ticket?

At R-cubed, we like to think we know a thing or two about customer journeys.  We’ve helped dozens of businesses build effective journeys that ensure a powerful, relevant and profitable customer experience is delivered at every stage, and at every touchpoint. It means...

Time to get rid of your customers

Time to get rid of your customers

Customers, eh?  Who needs them?  Well, you do, obviously.  But the truth is that not all customers are equal and it’s important to know which are contributing to your business, and which are no longer profitable. At R-cubed, one of the things we do is to dive deep...

Mapping your Customer Journey

Mapping your Customer Journey

Customer journeys for customers who buy journeys. It’s vital to have your customer journeys mapped out if you’re going to maximise every opportunity to increase your sales and profitability.  And nowhere is that more true than in the travel industry, where income is...

GDPR – How do your customers feel about you now?

GDPR – How do your customers feel about you now?

“Is this goodbye?” “Can we still talk?”  “Please don’t go.” As a consumer, you can’t have failed to notice the deluge of emails pouring into your inbox over the last few months, most of them resembling tear-stained missives from a spurned partner. But while it’s easy...

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