A Single Customer View (SCV) is an essential tool if you’re serious about data-driven marketing. It pulls together all the data held across your business about your customers – both online and offline behaviour – and gives you a complete picture. It powers everything...
Have you mapped out your customer journey communications? A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your...
As a long term partner with Apteco, we’re delighted to announce that we’ve just been awarded Premium Partner status. We’ve been helping clients solve their marketing problems with tools such as FastStats and PeopleStage since 2006, and we’re thrilled to have been...