Twenty years ago, we came roaring out of the twentieth century with a sense of relief that our computers, phone, TVs and other electrical devices had survived the dreaded Millennium Bug. Everything was still working pretty much as before and we could get on with our...
If you’re a Peoplestage user, then you’ll know what a great campaign delivery tool it is. With the ability to automate multi-channel, multi-wave and event driven campaigns, it allows you to get the right message, to the right person, at the right time, and on social...
Given that we’re in the business of improving our clients’ marketing performance, it’s essential to know how their current marketing campaigns are performing. We tend to get a range of answers - “Good. We get a 10% response rate on average.” “Well they must be doing...
Everyone knows the importance of targeted marketing. Right message, right person, right time. The perceived wisdom is that the more personalised your message, the better the results. But are we all over-doing it? After all, it would be much easier if you could just...
With so many different channels, optimising your marketing budget is not only more important than ever but it’s also more complex than ever. It’s a regular topic of conversation with our clients. So we thought we would re-share our white paper “Multi-touch Marketing...
Your business is too important to have conflicting messages being delivered through different channels, so you’ll already have made sure that your messages are consistent, are sent at the most appropriate time and that your customers aren’t overloaded with...
The news that British Airways has been fined over £180 million for suffering a data breach is an important reminder to everyone who’s involved in handling data. The fine came after hackers stole data relating to 500,000 customers, including names and addresses, travel...
Email is a standard tool in the marketer’s arsenal, but as inboxes increasingly groan under the weight of both legitimate email and spam, how do you make sure that your emails hit the spot? In this article, we look at a few ways you can improve your email results that...
Real-time personalisation, automated decision-making and virtual assistants are changing the way that businesses interact with their customers. Data-savvy businesses are quickly getting up to speed with how AI can bring great improvements to the customer journey,...
In the dark and distant days before GDPR, customer targeting and marketing preferences, we had just one flag to worry about. Do not promote. The ‘do not promote’ flag was all you needed to stay on the right side of the law. The process was simple. Market to all of...
Email marketing is one of the fastest and most effective ways of reaching your customers. But in an age when our inboxes are constantly flooded with messages, you need to make sure that yours are getting through. If you’re new to email marketing, or just want to make...
Just like shopkeepers need to keep their window displays looking fresh and appealing, you need to do the same with your website. Good products and strong messages keep your customers and prospects coming back for more. But your website has one crucial advantage over...
You know who your high value customers are. They’re ones who shop most frequently with you, buy the most and help you make your sales targets, so they’re the ones you should spend your hard fought marketing budget on. Right? Wrong. Or more accurately – maybe. But...
Have you mapped out your customer journey communications? A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your...
Rather than joining in the annual battle to increase, or even maintain, your marketing budget, why not make it easy on yourself and just spend less on marketing? Well, not spend less exactly, but certainly spend it smarter, and cut your costs where it’s not having an...
Last month, we shared an article on how to go about building a Single Customer View written by Sarah Storey, a leading independent expert in SCVs and customer relationship management. We’re pleased to bring you her second article, on how to run the pitch for your...
Have you mapped out your customer journey communications? A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your...
Today’s marketing is all about understanding your customer. And that means understanding your data. Data collection is relatively easy. After all, there’s no shortage of data sources. Customer profiles, demographics, products bought, basket value, frequency, online...
A Single Customer View (SCV) is an essential tool if you’re serious about data-driven marketing. It pulls together all the data held across your business about your customers – both online and offline behaviour – and gives you a complete picture. It powers everything...
Have you mapped out your customer journey communications? A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your...
As a long term partner with Apteco, we’re delighted to announce that we’ve just been awarded Premium Partner status. We’ve been helping clients solve their marketing problems with tools such as FastStats and PeopleStage since 2006, and we’re thrilled to have been...
Have you mapped out your customer journey communications? A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your...
At R-cubed, we like to think we know a thing or two about customer journeys. We’ve helped dozens of businesses build effective journeys that ensure a powerful, relevant and profitable customer experience is delivered at every stage, and at every touchpoint. It means...
Direct mail used to dominate direct marketing. Companies such as Capital One and Reader’s Digest would flood the nation’s letterboxes with millions of mail packs every month. And equally, customers would moan about the deluge of ‘junk mail’ hitting their doormats....
Have you mapped out your customer journey communications? A well-thought-out customer journey can maximise results at each stage of the journey and generate huge increases in sales and profits by delivering more engaging, personalised communications. Not only do your...
