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Single Customer View

Single Customer View

Goodwood go full throttle with R-cubed!

Goodwood go full throttle with R-cubed!

We take great pleasure in announcing the latest client to join forces with R-cubed…England’s greatest sporting estate, Goodwood! The Duke of Richmond’s Goodwood is like no other estate in the world.  At the heart of it sits Goodwood House, surrounded by 12,000 acres...

Is one-to-one marketing really necessary?

Is one-to-one marketing really necessary?

Everyone knows the importance of targeted marketing.  Right message, right person, right time.  The perceived wisdom is that the more personalised your message, the better the results. But are we all over-doing it?  After all, it would be much easier if you could just...

Sarah Storey joins R-cubed

Sarah Storey joins R-cubed

At R-cubed, we believe we have some of the best people in the business. We pride ourselves on being able to attract smart, customer-oriented experts who truly know how to turn data into increased profits for our clients. So we’re particularly delighted to announce...

GDPR – one year on

GDPR – one year on

It’s a year since GDPR – or the General Data Protection Regulations directive – came into force and transformed the face of data protection in the UK. Project teams were formed, privacy policies were rewritten and everyone argued long into the night over consent and...

How to run an SCV pitch

How to run an SCV pitch

Building a Single Customer View Last month, we shared an article on how to go about building a Single Customer View written by Sarah Storey, a leading independent expert in SCVs and customer relationship management.  We’re pleased to bring you her second article,...

Don’t build a Single Customer View…

Don’t build a Single Customer View…

…until you’ve read this article. A Single Customer View (SCV) is an essential tool if you’re serious about data-driven marketing.  It pulls together all the data held across your business about your customers – both online and offline behaviour – and gives you...

Does your GDPR Compliance need a Health Check?

Does your GDPR Compliance need a Health Check?

Are you doing it correctly? Whether you were ready for it or not, GDPR came into effect on 25 May 2018 and with it a new world of data protection obligations. While it’s been business as usual for most of us, one change which has been obvious is the increase in...

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