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Single Customer View

Single Customer View

Goodwood go full throttle with R-cubed!

Goodwood go full throttle with R-cubed!

We take great pleasure in announcing the latest client to join forces with R-cubed…England’s greatest sporting estate, Goodwood! The Duke of Richmond’s Goodwood is like no other estate in the world.  At the heart of it sits Goodwood House, surrounded by 12,000 acres...

Is one-to-one marketing really necessary?

Is one-to-one marketing really necessary?

Everyone knows the importance of targeted marketing. Right message, right person, right time. The perceived wisdom is that the more personalised your message, the better the results. But are we all over-doing it?  After all, it would be much easier if you could just...

Sarah Storey joins R-cubed

Sarah Storey joins R-cubed

At R-cubed, we believe we have some of the best people in the business. We pride ourselves on being able to attract smart, customer-oriented experts who truly know how to turn data into increased profits for our clients. So we’re particularly delighted to announce...

GDPR – one year on

GDPR – one year on

It’s a year since GDPR – or the General Data Protection Regulations directive – came into force and transformed the face of data protection in the UK. Project teams were formed, privacy policies were rewritten and everyone argued long into the night over consent and...

How to run an SCV pitch

How to run an SCV pitch

Last month, we shared an article on how to go about building a Single Customer View written by Sarah Storey, a leading independent expert in SCVs and customer relationship management. We’re pleased to bring you her second article, on how to run the pitch for your...

Does your GDPR Compliance need a Health Check?

Does your GDPR Compliance need a Health Check?

Whether you were ready for it or not, GDPR came into effect on 25 May 2018 and with it a new world of data protection obligations. Are you doing it correctly? While it’s been business as usual for most of us, one change which has been obvious is the increase in...

Case Study – Destinology

Case Study – Destinology

How to build a Single Customer View in record time. Destinology are experts in providing luxury tailor-made holidays to exotic worldwide locations, such as Thailand and Dubai. But the lack of a SCV was holding back their potential. So they asked us to join their data...

Case Study – Oxfam

Case Study – Oxfam

Find out how Oxfam gained an uplift of 20%. Oxfam came to us when they needed to better understand their database of donors. Read our case study below to see how we built a better segmentation, tailored messages to specific segments and grew the loyalty of their...

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