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Real-time Marketing

4 Key Trends for 2020

4 Key Trends for 2020

Well, here we are at last.  2020. If ever a year had the ring of the future about it, it’s this one.  And assuming the movie world has been accurate in its depiction of the future, we have a lot to look forward to. Assassin cyborgs (Terminator: Dark Fate), boxing...

Data in the 21st century – the story so far

Data in the 21st century – the story so far

Twenty years ago, we came roaring out of the twentieth century with a sense of relief that our computers, phone, TVs and other electrical devices had survived the dreaded Millennium Bug. Everything was still working pretty much as before and we could get on with our...

A.I. Man versus machine?

A.I. Man versus machine?

The robots are coming, the robots are coming! Oh hang on. They’re already here. Artificial intelligence – or AI - is a hot topic right now. From automated production lines to self-driving cars or the range of voice activated assistants in our phones and homes, AI is...

Personalise your website for every customer

Personalise your website for every customer

Marketing is all about building relationships with your customers. Shopkeepers have been doing it since the beginning of time, personalising their service to everyone who comes through the door. Times have changed, but the principles remain the same. We should give...

Supercharge FastStats with Real-time

Supercharge FastStats with Real-time

It’s a fact that customers are getting smarter with the way they shop and with more and more purchases or bookings taking place online, it’s never been more important to provide the most relevant and personalised online experience possible. Recently, Apteco, the...

Four steps to delight customers in real time

Four steps to delight customers in real time

The marketer’s dream of getting the right message to the right person at the right time is now not only a reality, but for many the right time has become ‘right now’. In the third post on real time customer intelligence we examine four steps to delight customers in...

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