Data is the fuel that powers modern marketing. As a result, we've formed 5 data marketing essentials that will guide you to create better customer experiences and drive more sales. In this blog post, we will share with you some of the key concepts and best practices...
You know who your high value customers are. They’re ones who shop most frequently with you, buy the most and help you make your sales targets, so they’re the ones you should spend your hard fought marketing budget on. Right? Wrong. Or more accurately – maybe. But...
Today’s marketing is all about understanding your customer. And that means understanding your data. Data collection is relatively easy. After all, there’s no shortage of data sources. Customer profiles, demographics, products bought, basket value, frequency, online...
Well, you do, obviously. But the truth is that not all customers are equal and it’s important to know which are contributing to your business, and which are no longer profitable. At R-cubed, one of the things we do is to dive deep into our clients’ campaign...
4 reasons why you need it. Targeted marketing is essential if you’re going to be effective. But it's not just about the right message to the right person. It's also about the right time - which means spotting opportunities and acting on them RIGHT NOW. Read the white...
Find out how Virgin Atlantic‘s real-time marketing increased ancillary sales by up to 30%. Sales of extras - such as extra luggage allowance or reserved seating - are an important revenue stream for airlines. So when Virgin Atlantic asked us how they could improve...
Do online customers need catalogues? Lands' End is classic catalogue business and its success has been built on the back of it. But in a changing world, they were keen to understand whether costs could be saved without losing sales. Read the case study here.
Find out how Oxfam gained an uplift of 20%. Oxfam came to us when they needed to better understand their database of donors. Read our case study below to see how we built a better segmentation, tailored messages to specific segments and grew the loyalty of their...
The marketer’s dream of getting the right message to the right person at the right time is now not only a reality, but for many the right time has become ‘right now’. In the third post on real time customer intelligence we examine four steps to delight customers in...