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Email Marketing

Email Marketing

Apteco Finalist Award

Apteco Finalist Award

Your marketing strategy will no doubt have many strands to it, in your ongoing efforts to increase customer sales. Cross-selling, up-selling, discounts, promotions, anniversary mailings, abandoned basket – the list of opportunities to secure just one more sale is...

5 tips for the advanced email marketer

5 tips for the advanced email marketer

Email is a standard tool in the marketer’s arsenal, but as inboxes increasingly groan under the weight of both legitimate email and spam, how do you make sure that your emails hit the spot? In this article, we look at a few ways you can improve your email results that...

Do you really know your customer preferences?

Do you really know your customer preferences?

In the dark and distant days before GDPR, customer targeting and marketing preferences, we had just one flag to worry about.  Do not promote. The ‘do not promote’ flag was all you needed to stay on the right side of the law. The process was simple.  Market to all of...

The Essentials of Email

The Essentials of Email

Email marketing is one of the fastest and most effective ways of reaching your customers. But in an age when our inboxes are constantly flooded with messages, you need to make sure that yours are getting through. If you’re new to email marketing, or just want to make...

The Perils and Pitfalls of ESP Migration

The Perils and Pitfalls of ESP Migration

Good marketers will always be looking to improve the way they deliver their marketing, including the suppliers they use. Choosing an Email Service Provider (ESP) can be a challenge in itself.  With a plethora of providers, all promising the earth, it’s important to...

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