Destinology

Creating a Single Customer View

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The Business Challenge

Destinology are experts in providing  luxury tailor-made holidays to exotic worldwide locations, such as Thailand and Dubai.

With customer information  in several data systems with many separate data sources it was almost impossible for Destinology to understand the full customer journey along with the potential value of each individual customer.

Destinology needed a way of joining their data together and creating a full view of their customers, allowing intelligent one-to-one customer communications that are relevant, timely and effective.

"R-cubed built the Single Customer View in record time"

The Approach

R-cubed set about combining the data  from all of the inbound and outbound channels to create a comprehensive single customer view. Once this was complete, Destinology could see a full view of their customers. It not only showed a complete picture of how customers were behaving and their value to the business but also showed how customers were being contacted in different ways.  Some were being over contacted, while some were receiving very little marketing.

With the Single Customer View in place, and Apteco FastStats providing Destinology with a comprehensive window into the data, R-cubed then implemented Apteco PeopleStage alongside FastStats to deliver multi-channel marketing automation.

Setting up a multi-channel campaign environment and developing a customer journey contact strategy, R-cubed were then able to start affecting Destinology’s CRM programme.

The Results

The new Single Customer View provided:

  • Valuable insight into the customer base such as trends, increases in customer retention and booking value.
  • Enabled an increased attention on Enquirer and Prospect
  • A contact history for the first time which showed that a large proportion of the emailable base had headroom for more contact but some customers were over-contacted.

The Business Challenge

Destinology are experts in providing  luxury tailor-made holidays to exotic worldwide locations, such as Thailand and Dubai.

With customer information  in several data systems with many separate data sources it was almost impossible for Destinology to understand the full customer journey along with the potential value of each individual customer.

Destinology needed a way of joining their data together and creating a full view of their customers, allowing intelligent one-to-one customer communications that are relevant, timely and effective.

"R-cubed built the Single Customer View in record time"

The Approach

R-cubed set about combining the data  from all of the inbound and outbound channels to create a comprehensive single customer view. Once this was complete, Destinology could see a full view of their customers. It not only showed a complete picture of how customers were behaving and their value to the business but also showed how customers were being contacted in different ways.  Some were being over contacted, while some were receiving very little marketing.

With the Single Customer View in place, and Apteco FastStats providing Destinology with a comprehensive window into the data, R-cubed then implemented Apteco PeopleStage alongside FastStats to deliver multi-channel marketing automation.

Setting up a multi-channel campaign environment and developing a customer journey contact strategy, R-cubed were then able to start affecting Destinology’s CRM programme.

The Results

The new Single Customer View provided:

  • Valuable insight into the customer base such as trends, increases in customer retention and booking value.
  • Enabled an increased attention on Enquirer and Prospect
  • A contact history for the first time which showed that a large proportion of the emailable base had headroom for more contact but some customers were over-contacted.

Do you a want a Single Customer View that tells you the whole story?

Our Services

Our Services

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Customer
Segmentation

Right message, right person, right time

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Analysis & Measurement

Drive your performance through real data insight

Single customer view icon

Single Customer
View

One place, one customer, all the data

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Marketing
Automation

Automate your customer journeys for effort free marketing execution

Marketing Attribution icon

Marketing
Attribution

Accounting for every sale, through every channel

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Joined-up
Marketing

Send the right message to every customer across all channels

Real-time marketing icon

Real-time
Marketing

Personalise your website and real time communications to create a unique customer experience

Faststats and PeopleStage icon

FastStats
& Peoplestage

We're leading providers of FastStats and Peoplestage - powerful tools that will harness the power of your data

Our Services

Customer sergmentation pie chart icon

Customer Segmentation

analysis and measurement icon

Analysis & Measurement

Single customer view icon

Single Customer View

marketing-automation-icon

Marketing Automation

Marketing Attribution icon

Marketing Attribution

Joined up marketing icon

Joined-up Marketing

Real-time marketing icon

Real-time Marketing

Faststats and PeopleStage icon

FastStats & PeopleStage