Customer Segmentation

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All customers great and small…

We’re passionate about customers, of all shapes and sizes. Big spenders and small spenders, single channel and multi channel customers, online and offline shoppers, they fascinate us.

All customers great and small…

We’re passionate about customers, of all shapes and sizes. Big spenders and small spenders, single channel and multi channel customers, online and offline shoppers, they fascinate us.

There’s no such thing as an average customer, which means there’s no such thing as an average customer experience. Once you understand the individual value of your customers, what makes them tick and how you can get them to respond, you can create customer contact strategies that will can cut your costs, increase customer engagement results and transform your marketing results.

We can help you not only identify your high value customers, but also their propensity to buy other products or services from you. You’ll find out which customers are most likely to leave you, what you can do to prevent it, and identify the best places to spend your precious marketing budget.

We’ve helped companies such as Virgin Atlantic and P&O Ferries to really understand the different types of customer they have, and develop marketing strategies that speak to their different needs. The result? Happier customers, higher spends and increased profits.

Whether you’re looking for a new way of segmenting your base, or just want to get the most of your existing approach, we can help.

“By understanding who was actually being influenced by the catalogues and who wasn’t we reduced our costs by up to 10%”

Nick Rawlings Marketing Director (Lands’ End UK)

"I must say that I have never enjoyed working as much with a third party as I have with R-cubed. You guys are a true partner and extensions of the CRM team – not just on paper and in words."

Talha, Travel Republic

"Their unwavering focus is on making money from data: I am happy to recommend them, or indeed answer any questions regarding their capabilities."

Cliff H., Homebase, TUI, P&O, The Post Office

Does your customer segmentation need a makeover?

Our services

Our Services

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Customer
Segmentation

Right message, right person, right time

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Analysis & Measurement

Drive your performance through real data insight

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Single Customer
View

One place, one customer, all the data

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Marketing
Automation

Automate your customer journeys for effort free marketing execution

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Marketing
Attribution

Accounting for every sale, through every channel

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Joined-up
Marketing

Send the right message to every customer across all channels

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Real-time
Marketing

Personalise your website and real time communications to create a unique customer experience

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FastStats
& Peoplestage

We're leading providers of FastStats and Peoplestage - powerful tools that will harness the power of your data

Our Services

Customer sergmentation pie chart icon

Customer Segmentation

analysis and measurement icon

Analysis & Measurement

Single customer view icon

Single Customer View

marketing-automation-icon

Marketing Automation

Marketing Attribution icon

Marketing Attribution

Joined up marketing icon

Joined-up Marketing

Real-time marketing icon

Real-time Marketing

Faststats and PeopleStage icon

FastStats & PeopleStage