Customer Segmentation
Not all customers are created equally
We’re passionate about customers, of all shapes and sizes. Big spenders and small spenders, single channel and multi channel customers, online and offline shoppers, they fascinate us.
Which is just as well, because a thorough understanding of your customers is at the heart of delivering CRM excellence.
There’s no such thing as an average customer, which means there’s no such thing as an average customer experience. Once you understand the individual value of your customers, what makes them tick and how you can get them to engage, you can create customer contact strategies that will increase engagement, cut your costs and transform your marketing results.
We can help you not only identify your high value customers, but more importantly, whether they’re likely to stay that way or whether they’ll reduce spend or go dormant.
Equally, we know that low value customers have the potential to be the high spenders of tomorrow – and we’ll tell you which ones.
Armed with this information, you can put effective strategies in place for all your customers, while cutting costs by stopping unprofitable activities.
We’ve helped companies such as Virgin Atlantic and P&O Ferries to really understand the different types of customer they have and develop marketing strategies that speak to their different needs. The result? Happier customers, higher spends and increased profits.
If you want to get more out of your customer base, a great place to start is with our Meet Your Customers analysis. It reveals insight that is guaranteed to return tens of thousands additional sales.
When you’re ready to take your customer strategies to the next level, just get in touch.
“Their unwavering focus is on making money from data. I am happy to recommend them, or indeed answer any questions regarding their capabilities.”
“By understanding who was actually being influenced by the catalogues and who wasn’t, we reduced our costs by up to 10%.”
“I must say that I have never enjoyed working as much with a third party as I have with R-cubed. You guys are a true partner and extensions of the CRM team – not just on paper and in words.”
