Single Customer View
Pleased to meet you…
Let’s cut to the chase. Having a Single Customer View (or SCV) is vital if you want to deliver great data driven marketing and great sales figures across your business. Everything stems from your SCV.
An effective SCV will pull together all the data held across your business about your customers – both online and offline behaviour – and give you a complete picture of your customers. It will power everything you do going forward – your segmentation, your marketing strategy, your automated campaigns, everything. You absolutely need to get it right.
We’ve built lots of SCVs. Loads of them. Hundreds, in fact. We’ve won awards for them. We’ve built them for companies with customers across the globe, with multiple touchpoints, in different languages. We’ve done it all.
We can build you a SCV that doesn’t just dump data into one place, but that turns the data into more meaningful fields and makes light work of analysis. For example, we’ll take date of booking and turn into something much more meaningful – such as number of bookings in the last 12 months. What’s more we’ll do it in real time, so that your view of the customer is the most up to date one possible.
A SCV can also help you overcome some of the challenges of GDPR – managing customer marketing preferences, fulfilling Subject Access Requests and exercising a customer’s right to be forgotten.
We’ll help you bring all you data into one place and show you the difference that a SCV can have. Contact us here.
To read more about the importance of setting up your Single Customer View correctly, read this article.
“Their unwavering focus is on making money from data. I am happy to recommend them, or indeed answer any questions regarding their capabilities.”
“I must say that I have never enjoyed working as much with a third party as I have with R-cubed. You guys are a true partner and extensions of the CRM team – not just on paper and in words.”
“By understanding who was actually being influenced by the catalogues and who wasn’t, we reduced our costs by up to 10%.”
