Single Customer View

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Pleased to meet you…

Let’s cut to the chase. Having a Single Customer View (or SCV) is vital if you want to deliver great data driven marketing and great sales figures across your business. Everything stems from your SCV.

Pleased to meet you…

Let’s cut to the chase. Having a Single Customer View (or SCV) is vital if you want to deliver great data driven marketing and great sales figures across your business. Everything stems from your SCV.

An effective SCV will pull together all the data held across your business about your customers – both online and offline behaviour – and give you a complete picture of your customers.  It will power everything you do going forward – your segmentation, your marketing strategy, your automated campaigns, everything.  You absolutely need to get it right.

We’ve built lots of SCVs.  Loads of them. Hundreds, in fact.  We’ve won awards for them.  We’ve built them for companies with customers across the globe, with multiple touchpoints, in different languages.  We’ve done it all.

We can build you a SCV that doesn’t just dump data into one place, but that turns the data into more meaningful fields and makes light work of analysis. For example, we’ll take date of booking and turn into something much more meaningful – such as number of bookings in the last 12 months.  What’s more we’ll do it in real time, so that your view of the customer is the most up to date one possible.

A SCV can also help you overcome some of the challenges of GDPR – managing customer marketing preferences, fulfilling Subject Access Requests and exercising a customer’s right to be forgotten.

We’ll help you bring all you data into one place and show you the difference that a SCV can have.  Contact us here.

“By understanding who was actually being influenced by the catalogues and who wasn’t, we reduced our costs by up to 10%.”

Lands’ End UK

"I must say that I have never enjoyed working as much with a third party as I have with R-cubed. You guys are a true partner and extensions of the CRM team – not just on paper and in words."

Travel Republic

"Their unwavering focus is on making money from data. I am happy to recommend them, or indeed answer any questions regarding their capabilities."

TUI

Struggling to get a complete view of your customers?

Our services

Our Services

Customer sergmentation pie chart icon

Customer
Segmentation

Right message, right person, right time

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Analysis & Measurement

Drive your performance through real data insight

Single customer view icon

Single Customer
View

One place, one customer, all the data

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Marketing
Automation

Automate your customer journeys for effort free marketing execution

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Marketing
Attribution

Accounting for every sale, through every channel

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Joined-up
Marketing

Send the right message to every customer across all channels

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Real-time
Marketing

Personalise your website and real time communications to create a unique customer experience

Faststats and PeopleStage icon

FastStats
& Peoplestage

We’re leading providers of FastStats and Peoplestage – powerful tools that will harness the power of your data

Our Services

Customer sergmentation pie chart icon

Customer Segmentation

analysis and measurement icon

Analysis & Measurement

Single customer view icon

Single Customer View

marketing-automation-icon

Marketing Automation

Marketing Attribution icon

Marketing Attribution

Joined up marketing icon

Joined-up Marketing

Real-time marketing icon

Real-time Marketing

Faststats and PeopleStage icon

FastStats & PeopleStage