We’ve worked with dozens of companies over many years and we keep on seeing a consistent story in the effectiveness of their marketing. Those who enjoy the benefits of joined up data, or have a clear view of customer value, or can track every single sale are able to deliver far more powerful, effective marketing.
There are six key areas of data capability and if you can excel in those, significant improvements in your performance will naturally follow. But how do you know where to focus your efforts?
That’s why we created Refocus – a thirty minute survey that gets to the heart of your data capabilities, shows you how you compare to your peers and tells you where your strengths and weaknesses lie.