Marketing Attribution
Whose sale is it anyway?
Multi-channel marketing attribution isn’t a nice-to-have. It’s absolutely crucial if you want to know how well your customer marketing is performing across all touchpoints.
But we’re not pretending it’s easy. If you’ve ever struggled to accurately measure the contribution of a channel, whether it’s Facebook or TV, call centre or word of mouth, we understand. It’s tough.
But multi-channel attribution is what R-cubed specialises in and we’ve developed an approach that tracks the complete customer journey. It combines digital with offline, at an individual level, to give a complete picture of all your channels. No exceptions and no channel bias.
In a post GDPR world, attribution has become even more challenging as access to data has tightened.
Read about how we approach multi-channel attribution in our white paper.
If you’re looking for some answers on how you can measure the performance of your channels, why not give us a call?
“Their unwavering focus is on making money from data. I am happy to recommend them, or indeed answer any questions regarding their capabilities.”
“By understanding who was actually being influenced by the catalogues and who wasn’t, we reduced our costs by up to 10%.”
“I must say that I have never enjoyed working as much with a third party as I have with R-cubed. You guys are a true partner and extensions of the CRM team – not just on paper and in words.”
