But we’re not pretending it’s easy. If you’ve ever struggled to accurately measure the contribution of a channel, whether it’s Facebook or TV, call centre or word of mouth, we understand. It’s tough.
But multi-channel attribution is what R-cubed specialises in and we’ve developed an approach that tracks the complete customer journey. It combines digital with offline, at an individual level, to give a complete picture of all your channels. No exceptions and no channel bias.
In a post GDPR world, attribution has become even more challenging as access to data has tightened.
Read about how we approach multi-channel attribution in our white paper.
If you’re looking for some answers on how you can measure the performance of your channels, why not give us a call?