Marketing Attribution

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Whose sale is it anyway?

Multi-channel marketing attribution isn’t a nice-to-have. It’s absolutely crucial if you want to know how well your customer marketing is performing across all touchpoints.

Whose sale is it anyway?

Multi-channel marketing attribution isn’t a nice-to-have. It’s absolutely crucial if you want to know how well your customer marketing is performing across all touchpoints.

But we’re not pretending it’s easy.  If you’ve ever struggled to accurately measure the contribution of a channel, whether it’s Facebook or TV, call centre or word of mouth, we understand.  It’s tough.

But multi-channel attribution is what R-cubed specialises in and we’ve developed an approach that tracks the complete customer journey.  It combines digital with offline, at an individual level, to give a complete picture of all your channels.  No exceptions and no channel bias.

In a post GDPR world, attribution has become even more challenging as access to data has tightened.

Read about how we approach multi-channel attribution in our white paper.

If you’re looking for some answers on how you can measure the performance of your channels, why not give us a call?

Do you want to know where every one of your sales comes from?

Our Services

Our Services

Customer sergmentation pie chart icon

Customer
Segmentation

Right message, right person, right time

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Analysis & Measurement

Drive your performance through real data insight

Single customer view icon

Single Customer
View

One place, one customer, all the data

marketing-automation-icon

Marketing
Automation

Automate your customer journeys for effort free marketing execution

Marketing Attribution icon

Marketing
Attribution

Accounting for every sale, through every channel

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Joined-up
Marketing

Send the right message to every customer across all channels

Real-time marketing icon

Real-time
Marketing

Personalise your website and real time communications to create a unique customer experience

Faststats and PeopleStage icon

FastStats
& Peoplestage

We're leading providers of FastStats and Peoplestage - powerful tools that will harness the power of your data

Our Services

Customer sergmentation pie chart icon

Customer Segmentation

analysis and measurement icon

Analysis & Measurement

Single customer view icon

Single Customer View

marketing-automation-icon

Marketing Automation

Marketing Attribution icon

Marketing Attribution

Joined up marketing icon

Joined-up Marketing

Real-time marketing icon

Real-time Marketing

Faststats and PeopleStage icon

FastStats & PeopleStage