We then use that data to personalise the customer’s experience on the website, changing promotions to what we know the customer has purchased before, researched or engaged with. This happens as soon as they hit the website and put simply, it is the holy grail of marketing.
Real-Time uses proven robust data collection, learning how customers are navigating your website and capturing valuable information through the customer’s engagement. By changing the website based on what you know about the customer, sales happen faster, more frequently and for higher values.
Real-Time works because it provides the customer with a tailored experience. Automatically triggering abandoned basket communications to those who haven’t yet checked out, or promoting newsletter subscriptions to site visitors are just two examples of how to react to customer behaviour.
Through data capture, you learn how people are navigating your website and what their interests are, which you then store in your Single Customer View to support your targeted actions.