Our Engagement Hub turns your customer data into action. It connects insight, real-time decisioning and personalised communication so you can deliver the right message to the right person at the right time – every time. It’s a practical, proven way to join up your systems, unlock value fast and create experiences that feel relevant, consistent and genuinely helpful.
Many organisations have the data and channels they need, but everything sits in silos. An Engagement Hub brings it together, giving you a single, intelligent engine that powers real-time personalisation across digital, CRM and service journeys.
Why the Engagement Hub matters
Customers expect instant, personalised experiences. The Engagement Hub makes this achievable by unifying your data and enabling real-time, one-to-one engagement.
With it, you’ll be able to:
· Build a single, connected view of every customer
· React immediately to behaviour – in real time
· Personalise journeys across all channels
· Predict needs and automate next-best actions
· Improve conversion, retention and commercial performance
In short, the Engagement Hub drive personalisation which is grounded in live intelligence.
How the Engagement Hub works
Centralised customer intelligence
We connect your data into a single customer view, updated in real time. Every channel sees the same customer, with a complete view of their activity for better decision-making.
Real-time decisioning
Predictive models and propensity scores select the best next action for each individual. Whether it’s a tailored email, a website pop-up or an outbound call, decisions happen in milliseconds.
Joined-up journeys
The Engagement Hub delivers consistent, personalised experiences across every channel. Websites adapt dynamically, emails are sent instantly, and call-centre teams have the insight they need to support customers more effectively.
Smart activation
The Hub powers not just digital journeys but human conversations. Abandoned quotes trigger personalised outreach; agents see real-time insight that helps them guide customers confidently and efficiently.
What the Engagement Hub looks like in practice: the Ageas case
When Ageas needed to unify data and deliver personalised journeys across web, email and service teams, R-cubed built a bespoke Engagement Hub to make it happen. As a result, we delivered
· A real-time SCV powering personalised web journeys
· Predictive models driving relevant add-ons and next-best actions
· A call-centre app giving agents a complete customer profile
· Automated follow-ups on abandoned quotes
The impact:
· 40% uplift in completed abandoned quotes
· 20% increase in add-on revenue
· 30% improvement in data capture
· 20% uplift in portal registrations
Agents described the tool as “the best we’ve ever been given” – simple, powerful and grounded in real customer understanding.
Why choose R-cubed for your Engagement Hub?
We combine data engineering, analytics, modelling and practical marketing know-how. We work with your existing martech, integrate with platforms such as FastStats and PeopleStage, and operate with ISO27001-certified security.
Most importantly, we’re independent. Our recommendations are driven by what’s right for your business – not a pre-selected martech stack.
We’ll assess your data landscape, Martech and high-value moments. Then we’ll create a roadmap that blends real-time intelligence with predictive modelling – all aligned to your goals and designed to scale.
It’s a connected, intelligent way to engage – and a better experience for the customers who trust you.
