Knowing what media activity works – and what doesn’t – is the beginning, the middle and the end of marketing best practice.
Marketing teams are used to their budgets being under huge scrutiny and for the most part they (and media agencies), do make an effort to report on sales generated from various
campaigns and media activity. In this white paper we challenge the accuracy of standard media reports and attribution approaches and question whether they are bespoke enough to
show the true ROI of each company’s media activity and whether they do enough to help to optimise different companies’ media effectively.
