Frequently Asked Questions

R-cubed is your Data Enlightenment partner – an extension of your client-side marketing team. We bring together the expertise, technology and processes you need to turn fragmented customer data into actionable insight, helping you understand each individual customer, personalise at scale and measurably boost marketing performance.

If you’ve got questions about anything data-related, make us your first port of call.

Our expertise and services focus on four areas that enable brands to deliver personalised cross-channel customer engagement, in real-time at scale.

Customer data is often fragmented across the organisation. Without a complete customer view and the right data in the right tools, your ability to understand customer behaviour and deliver relevant and effective marketing is inadequate, constrained and heavily manual.

Technology is a big investment, yet Martech stacks are nearly always sub optimally deployed. We’ll review your tools, make sure they fulfil requirements, are correctly integrated and contain the right data. Can the tools be optimised or is simplification required to minimise overlapping capabilities, friction and unnecessary cost?

If your analytical resources are scarce or busy keeping the day-to-day business running, it can be hard to focus on game-changing strategic activity.

We deliver fast, actionable insight and translate that into strategies to engage customers – to protect, maintain and grow value.

Sporadic, product driven comms will never produce great results. We’ll help you build optimal customer journeys and contact strategies to maximise the returns from your customers. More automation, less manual, ensuring your costs don’t spiral as the operation and level of personalisation scales.

A CDP is a specialised system that collects, cleanses and consolidates customer data from all your touchpoints into a single, accessible repository. Unlike siloed tools, a true CDP gives you a holistic customer picture in real time, enabling segmentation, personalisation and analytics without guesswork. But remember – you must have your data properly organised to make the most of any CDP.

A Single Customer View is the foundation of modern CRM. It merges data from every channel, online, offline, email, apps, in-store, to create one unified customer record. With an SCV in place, you can assign true value to each individual, spot churn risk, uncover upsell opportunities and tailor communications precisely. Begin your journey to a unified Single Customer View with this article on why you need an independent designer for your data ‘kitchen’.

We begin by auditing your existing data sources—CRM platforms, web analytics, email systems, offline databases and more. Then we design and build a Single Customer View, applying robust data governance, deduplication and matching logic. Finally, we layer on segmentation, attribution and journey orchestration so your joined-up data drives automated, personalised marketing.

Our Meet Your Super Customers project quantifies the present and future worth of every individual in your database. We’ll tell you who’s likely to leave, who’ll grow spend, which campaigns are underperforming and where cross-sell potential lies. By spotting your Super Customers and managing them proactively, you maximise profit and minimise wasted spend.

We deploy multi-touch attribution models that map every customer interaction—TV, search, email, social, direct mail—back to sales outcomes. Our approach highlights which channels and campaigns drive real incremental value, enabling you to reallocate budget for optimal ROI and continually refine your mix.

Real-time marketing means using all your customer data to deliver dynamic, personalised content the instant a customer lands on your site or interacts across any of your channels. Using tools such a Apteco FastStats or Celebrus, for example, you can serve the right message, to the right person, at the right time—boosting engagement, conversions and customer satisfaction.

Whatever tools you use and whatever your budget, we can help you automate the messages that will have the biggest impact on your bottom line.

While we’re technology agnostic by default, meaning we help our clients pick the tools that suits their needs, budget and skills. In 2024, we won the Best Use of Apteco award for our work with Goodwood. We also integrate with the major CRM systems, CDPs, email platforms, web analytics tools and data warehouses. That flexibility means you don’t have to rip out what’s working, you simply add the capabilities you need.

R-cubed are ISO27001 certified, meaning we’ve have strict policies and processes around data quality, security and usage. From designing a master data dictionary to setting up cross-functional governance teams, we make sure your Single Customer View is accurate, auditable and fully compliant with GDPR and other regulations.

Our client base spans financial services, travel, leisure, retail and not-for-profit businesses. Wherever customer relationships matter, we bring data expertise to help your business’ unique challenges. Whether it’s reducing churn for a ferry operator or driving loyalty for an international skincare brand.

Our clients can see uplifts of 20–40% in engagement rates, booking rates and marketing efficiency within the first year of implementation. Whether you’re cutting wasted spend, boosting conversion or prolonging customer lifetime value, we measure everything rigorously to prove and continually improve performance.

Our service is bespoke for every client. We’ll scope your data landscape, objectives and technology stack, then tailor a roadmap and commercial proposal to deliver maximum impact for your budget. To get started, book a free, no-obligation Martech review or drop us a line.

We power Marketing for Breakfast, a marketing club that host informational webinars with guest speakers to have an open discussion about the session’s topic. We’ve hosted the likes of James Alty, Olaf Gueldner, Rob Andrew, Steve Harrison, and more! Our exclusive sessions are FREE to client-side marketers. See some of our members here or learn more about these sessions at www.MarketingforBreakfast.co.uk

Simply email us at performance@r-cubed.co.uk, call 01273 220 510 or register for your free Martech review via our website. We’ll talk through your needs, demonstrate relevant case studies and map out your path to data enlightenment.