If you’re looking to add the latest marketing tools to your business, it’s not always easy to evaluate and compare the different software that is available. Here at R-cubed we think that the Apteco Marketing Suite (formally Apteco FastStats) is the best on the market...
Joining up online and offline marketing is nothing new. All it means is making sure that everything a customer sees, hears and experiences is consistent. Easy. Well, perhaps not so easy these days. It’s no longer just about making sure that your direct mail packs...
The GDPR has brought a new set of challenges for businesses to tackle, in ensuring that they collect, process and store data correctly. However, they all have one thing in common – the need to be in absolute control of your data. It’s impossible to be GDPR compliant...
Why yours might be fatally flawed Accurate attribution is essential if you want to know what's working and what isn't. But the chances are that your attribution model isn’t giving you the right answers. Find out what you're missing in our free white paper. Read the...
4 reasons why you need it. Targeted marketing is essential if you’re going to be effective. But it's not just about the right message to the right person. It's also about the right time - which means spotting opportunities and acting on them RIGHT NOW. Read the white...
Find out how Virgin Atlantic‘s real-time marketing increased ancillary sales by up to 30%. Sales of extras - such as extra luggage allowance or reserved seating - are an important revenue stream for airlines. So when Virgin Atlantic asked us how they could improve...
See how we helped maximise ROI with automated marketing for P&O Ferries. P&O Ferries needed to understand the incremental impact of all their marekting channels. Read our case study to find out what they learned. Read the case study here.
See how web interactions rocketed, social media engagement rose by 60% and email responses topped 28%. With hundreds of websites, Facebook fanpages and email campaigns, Diageo needed to find a way of measuring - and improving - the impact of their digital channels....
Do online customers need catalogues? Lands' End is classic catalogue business and its success has been built on the back of it. But in a changing world, they were keen to understand whether costs could be saved without losing sales. Read the case study here.
Find out how Oxfam gained an uplift of 20%. Oxfam came to us when they needed to better understand their database of donors. Read our case study below to see how we built a better segmentation, tailored messages to specific segments and grew the loyalty of their...
Our recent webinar about our ground breaking Real-time Personalisation work with Ageas Insurance went down really well. Connecting Real-time to FastStats (or your database) and combining online and offline data is a big topic at the moment and it’s easy to see why...
It’s a fact that customers are getting smarter with the way they shop and with more and more purchases or bookings taking place online, it’s never been more important to provide the most relevant and personalised online experience possible. Recently, Apteco, the...
When someone says ‘we do analysis’ you should immediately start looking for the hidden camera, because ‘data analysis’ means different things to different people. What’s more, an erosion of core statistical analysis skills has taken place. This means there is a very...
The marketer’s dream of getting the right message to the right person at the right time is now not only a reality, but for many the right time has become ‘right now’. In the third post on real time customer intelligence we examine four steps to delight customers in...