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Analysis & Measurement

Are you data enlightened?

Are you data enlightened?

Data – and how you use it – is the key to commercial success, whether you’re running a corner shop or a multi-national conglomerate. And it’s never been more true than it is today, as companies everywhere begin the fightback to regain lost sales. That’s why we’ve been...

Amazing things happen when you Refocus

Amazing things happen when you Refocus

It’s in our DNA. So we set out to find out how companies across all industries are using their data. We called this project ‘Refocus’. We assessed dozens of companies on 6 key data essentials to find out who had found true Data Enlightenment. Who had access to all...

2020 – a year in data

2020 – a year in data

A year that began so positively, with the ring of the future everywhere we looked, fell apart in dramatic fashion barely three months in. But with hope on the horizon in the form of vaccines and Christmas almost upon us, it’s time to shake off the gloom and look back...

The Battle For Your Customers Has Begun

The Battle For Your Customers Has Begun

As the world starts to recover from the worst economic ravaging in generations, you need to make sure your business is ready to react and claim those much-needed sales. But budgets are tight, time is short and your competitors are thinking exactly the same thing. Your...

It’s time to Refocus.

It’s time to Refocus.

As the world starts to recover from the worst economic ravaging in generations, you need to make sure your business is ready to react and claim those much-needed sales. But budgets are tight, time is short and your competitors are thinking exactly the same thing. So...

How well do you know your customers?

How well do you know your customers?

You’ll already know the core essentials of your customer base – demographics, spend patterns, frequency and so on. And you’ve probably got a segmentation model or two that helps you identify the customer groups to target for any given campaign. But it can be really...

The importance of control groups

The importance of control groups

Given that we’re in the business of improving our clients’ marketing performance, it’s essential to know how their current marketing campaigns are performing. We tend to get a range of answers - “Good.  We get a 10% response rate on average.”  “Well they must be doing...

Once more unto the breach, dear friends…

Once more unto the breach, dear friends…

The news that British Airways has been fined over £180 million for suffering a data breach is an important reminder to everyone who’s involved in handling data. The fine came after hackers stole data relating to 500,000 customers, including names and addresses, travel...

Costa and R-cubed shortlisted for Data IQ award

Costa and R-cubed shortlisted for Data IQ award

Coffee.  Analysis. What do they both have in common? The answer is that they both get us out of bed in the mornings.  It’s what we live for. So imagine our delight when we were given the task of diving into the Costa Coffee Club data to maximise the returns from their...

You’re employing the wrong analysts

You’re employing the wrong analysts

When someone says ‘we do analysis’ you should immediately start looking for the hidden camera, because ‘data analysis’ means different things to different people. What’s more, an erosion of core statistical analysis skills has taken place. This means there is a very...

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