Changing your email marketing provider is a little like moving house, except the house is a busy shop you have to keep open during the move, your existing staff have to cover both shops at the same time and when you finally move into the new shop, the lights won’t come on and the broadband doesn’t work.
Changing your email marketing provider is no small task. Before you move to a new ESP, you need to be sure the benefit is worth the cost. What are the compelling reasons to change your platform? Have you got sufficient in-house expertise? Have you reviewed the market and do you know what you’re looking for? Will you need – or even use – all of the shiny new functionality that you’re paying for?
