Real-time Marketing
Using customer data to personalise web experiences
Real-time marketing is all about collecting and using data right as it happens.
By collecting every piece of data that a customer provides, from every touchpoint, you can immediately build up an increasingly detailed view of that customer.
We then use that data to personalise the customer’s experience on the website, changing promotions to what we know the customer has purchased before, researched or engaged with. This happens as soon as they hit the website and put simply, it is the holy grail of marketing.
Real-Time uses proven robust data collection, learning how customers are navigating your website and capturing valuable information through the customer’s engagement. By changing the website based on what you know about the customer, sales happen faster, more frequently and for higher values.
Real-Time works because it provides the customer with a tailored experience. Automatically triggering abandoned basket communications to those who haven’t yet checked out, or promoting newsletter subscriptions to site visitors are just two examples of how to react to customer behaviour.
Through data capture, you learn how people are navigating your website and what their interests are, which you then store in your Single Customer View to support your targeted actions.
Increase reasons to sign into your website by offering an improved experience
Use digital experiences and content to infer behavioural and preference data points
Increase your targeting capabilities
Grow and diversify audiences
How does Real-time Marketing work in practice?
Real-time marketing happens as the customer lands on the webpage.
By combining online and offline data, you can identify the customer and bring together all their previous interactions with you. Once the customer is identified, Real-Time marketing starts transforming and tailoring the content for the customer. Even if you don’t know the customer’s name, you can use their previous visits and browsing information to enhance their experience.
Personalising your website based on real-time data you have about the customer can transform sales and engagement. Relevant prompts, promotions and discount popups, customer name integration and previously purchases recognition are all examples of just some of Real-Time marketing’s capabilities. You can also use real-time data for getting into contact with a customer, allowing someone in sales to pick up the phone and complete the order with the customer directly.
All customer activity is fed back to your Single Customer View which then drives your future campaigns and communications.
Real-time illustrated
Identify site visitor
Collects online browsing behaviour
Activity sent back to Single Customer View
Information scored against individual with offline data
“Their unwavering focus is on making money from data. I am happy to recommend them, or indeed answer any questions regarding their capabilities.”
“By understanding who was actually being influenced by the catalogues and who wasn’t, we reduced our costs by up to 10%.”
“I must say that I have never enjoyed working as much with a third party as I have with R-cubed. You guys are a true partner and extensions of the CRM team – not just on paper and in words.”
Do you want to know the real drivers of your business?
Find out more about Real-time Marketing
Download our Real-time Marketing guide and see how you can personalise your website using your customer data.
More about Real-time
Read our Ageas case study to see how we created an Engagement Hub, that brought together all their customer data and empowered their call centre to have informed conversations with their customers. Or how we enabled the Virgin Atlantic website to flex according to the customer and what they are most likely to buy.
