Refocus

Find out your data capability score today

Find out how you score against your competitors

Our free Refocus audit reveals just how you compare and where you need to focus for better results.

We’ve worked with dozens of companies over many years and we keep on seeing a consistent story in the effectiveness of their marketing. Those who enjoy the benefits of consolidated data, or have personalised customer communications, or can track every single sale are able to deliver far more powerful, effective marketing.

There are eight key areas of data capability and if you can excel in those, significant improvements in your performance will naturally follow. But how do you know where to focus your efforts?

That’s why we created Refocus – a survey that gets to the heart of your data capabilities, shows you how you compare to your peers and tells you where your strengths and weaknesses lie.

View a sample report today

Get in touch with your email address and we’ll send you a sample report.

8 Data Essentials

Consolidated Data

Can you see everything in one place – or is data scattered across the business? Bringing all your data together is the first crucial step.

Customer Insight

Does your data reveal insights that you can actually use to drive sales? Go beyond the basics and find the information that really matters.

Measurement

Who’s joining, who’s leaving and how is their value changing over time? A deep understanding of customer value enables you to focus your strategies in the right areas.

Martech

Is your Martech right for your business, or is it just set up incorrectly? We’ll help you fine tune your martech stack for optimal results.

Decisioning and AI

How do you make accurate decisions about your customers and strategies? Could AI help you do it better or faster?

Personalised Customer Comms

Are you delivering personalised messages to every customer, at just the right time? Or are you still using a one-size fits all strategy?

Target Operating Model

Getting to a customer-centric, integrated, and efficient operating model. Organise your teams, tools and strategies to optimise your returns.

Marketing Automation

Are your teams spending their time on routine tasks that could be automated? Free up your team to spend their time on value added activities with automation.

Your marketing capabilities will be assessed against the 8 data essentials.

How does Real-time Marketing work in practice?

How it works

The benchmarking process is free, fast and painless.

We’ll meet with you – by phone, video or in person, whatever suits you – and ask you a few questions to explore your current data capabilities. We won’t ask you for any data and anything you tell us is completely confidential.

Within a few days, we’ll provide you with your personalised Refocus report, benchmarking you against your peers, showing where you’re strong and highlighting the areas where you could improve.

With an accurate understanding of your data capabilities, you’ll be better placed to focus your resources. And the results could also give you the evidence you need to build a business case for more investment in your SVC, a real-time marketing plug-in or an overhaul of your comms strategy.

Our Refocus tool is free, it’s quick and it could give the answers you’ve been looking for. So if you’d like to find out just how well you’re doing, just get in touch.