Meet Your Super Customers
Customer Value Analysis made simple
How well do you really know your customers?
Customers are sharing more data with us than ever, through different touchpoints and devices, online and offline. But are you using ALL your data to REALLY understand your customers?
Using data to fully understand your customers is crucial if you’re serious about marketing. But most companies face two big problems when it comes to doing customer value analysis.
Firstly, how do you pull all the data, from online, offline, web, phone, email, apps, store and all your other touchpoints together into one single source?
And once you have, how do you make sense of it all and identify where the opportunities and risk lie in your customer groups ?
It’s something that we’ve helped hundreds of clients to achieve – to not only find all the opportunities in their data but also how to act on them.
Our ‘Meet Your Super Customers’ project shows you the precise value of every one of your customers – not just now, but also in the future. And once you can see the future, managing it becomes a lot easier. You’ll easily see which customers are at risk, where your marketing is being wasted, the cross-sell opportunities and much, much more.
Crucially, you’ll be able to identify your ‘super-customers’ – those individuals who are responsible for the majority of your profits – and find out how to keep them, grow them and how to get more of them.
So if you need a fast, independent injection of customer value analysis expertise, ‘Meet Your Super Customers’ is just what you need.
Interested?
Download our ‘Meet Your Super Customers’ guide and see just what you could learn about your customers.
FIND the answers that matter – then ACT
The most important question – how do you allocate your marketing budget for the best results?
Which customers will no longer be with you next year?
Which customers buy what products – and what will they buy in the future?
Which of your current campaigns have no impact?
How well are you recruiting new customers – and which will be the most valuable ones?
What are the most profitable cross-sell opportunities?
Where are the gaps in your customer journey?
Saving High Value Customers
We found that a small number of Costa customers were contributing tens of millions of pounds worth of spend – far, far more than the average customer.
This group of super-customers therefore represented great profitability but also a significant risk.
Once identified, we put a programme of targeted comms together specifically designed to prevent attrition and retain that spend.
Looking beyond the average
Goodwood understood the typical experience of their average customer – but in reality, there are no average customers.
50% of customers received fewer than 10 marketing emails per year, while 10% were being contacted multiple times every week. This presented clear opportunities to reduce wasted marketing spend and re-invest it in more profitable activity.
Maximising marketing budget
At a top level, Hotter Shoes’ marketing campaigns were driving sales. Yet, when we drilled down into the data, 30% of direct mail campaigns weren’t driving any profit at all.
By understanding customer value by individual and by propensity to respond, we re-allocated the marketing budget to areas that would have greatest impact.
Find out more about ‘Meet Your Super Customers’
Download our ‘Meet Your Super Customers’ guide and see just what you could learn about your customers.
