Customer Segmentation
All customers great and small…
We’re passionate about customers, of all shapes and sizes. Big spenders and small spenders, single channel and multi channel customers, online and offline shoppers, they fascinate us.
There’s no such thing as an average customer, which means there’s no such thing as an average customer experience. Once you understand the individual value of your customers, what makes them tick and how you can get them to respond, you can create customer contact strategies that will cut your costs, increase customer engagement results and transform your marketing results.
We can help you not only identify your high value customers, but also their propensity to buy other products or services from you. You’ll find out which customers are most likely to leave you, what you can do to prevent it, and identify the best places to spend your precious marketing budget.
We’ve helped companies such as Virgin Atlantic and P&O Ferries to really understand the different types of customer they have, and develop marketing strategies that speak to their different needs. The result? Happier customers, higher spends and increased profits.
Whether you’re looking for a new way of segmenting your base, or just want to get the most of your existing approach, we can help.
“Their unwavering focus is on making money from data. I am happy to recommend them, or indeed answer any questions regarding their capabilities.”
“By understanding who was actually being influenced by the catalogues and who wasn’t, we reduced our costs by up to 10%.”
“I must say that I have never enjoyed working as much with a third party as I have with R-cubed. You guys are a true partner and extensions of the CRM team – not just on paper and in words.”
