Communicating to your customers with effective personalised messaging
Right message, right person, right time. That’s the key to maximising the effectiveness of your campaigns and comms. One size fits all marketing can only ever give you average results at best.
Use the data you have about each individual customer – name, demographic, transaction history, past and present value, preferences – to personalise not just the message, but the time, the content and the offer to ensure that you’re delivering true 1-2-1 comms.
Goodwood’s Apteco Award Winning Email Strategy
No two days are the same with nearly 30 different businesses and charities under the Goodwood umbrella. And no two communications are the same with Goodwood’s Estate email, tailored for each individual based on their interests.
The challenge is that there is one shared customer that all the different business areas want to communicate with. This led to over-mailing and high unsubscribed as each business would send their own email, whether that individual had an interest in that area or not. Read how we helped develop the Goodwood Estate Email and the impact on their customers here.
