Attrifusion™

Attrifusion™ – Confident Media Measurement

Media measurement is getting more complicated; customer journeys are longer, more complex and have more touchpoints than ever.

Our Engagement Hub is one of the most exciting developments in real-time, personalised marketing available today.
Our Engagement Hub turns your customer data into action. It connects insight, real-time decisioning and personalised communication so you can deliver the right message to the right person at the right time – every time. It’s a practical, proven way to join up your systems, unlock value fast and create experiences that feel relevant, consistent and genuinely helpful.

Many organisations have the data and channels they need, but everything sits in silos. An Engagement Hub brings it together, giving you a single, intelligent engine that powers real-time personalisation across digital, CRM and service journeys.

Why the Engagement Hub matters
Customers expect instant, personalised experiences. The Engagement Hub makes this achievable by unifying your data and enabling real-time, one-to-one engagement.

With it, you’ll be able to:

· Build a single, connected view of every customer

· React immediately to behaviour – in real time

· Personalise journeys across all channels

· Predict needs and automate next-best actions

· Improve conversion, retention and commercial performance

In short, the Engagement Hub drive personalisation which is grounded in live intelligence.

Done well, media measurement will tell you where you should be investing your hard-fought budget.  Done badly, it will send you down any number of blind alleys and you’ll be wasting your marketing efforts.

Classic attribution and media reporting can be fraught with problems – not least of which because GDPR and cookie constraints are restricting media tracking.  These reports are often flawed because they’re prepared in isolation and unwilling or unable to account for the impact of other media or offline sales. For example, is your web traffic able to account for the impact of direct mail, outbound calls, TV or word of mouth? Are store visits and offline sales included?  Or do all your channels claim more sales combined than you actually make?

Unless you’re able to combine all your channels, online and offline, and accurately quantify the impact of them on every last sale, you’re not going to get an accurate picture.  And that means, you’re wasting budget.

So that’s why we created Attrifusion™.  It’s one of the most powerful and accurate means of measuring marketing effectiveness available today.

It combines customer path analysis with econometrics to produce an all-media, all-touchpoint and all-safe measurement.  No more double-counting.  No more uncertainty.  Just a crystal clear picture of where each and every one of your sales comes from.

So what does this mean in terms of cold hard figures? Well, we’ve helped our clients to reposition how they used their digital budget to increase the number of new-to brand customers by 6%, rather than reaching those who were already familiar with the brand.

We also managed to cut digital advertising by 25% with no loss in sales – freeing up that spend to be used more productively elsewhere.

And we shifted the timing of advertising across channels – including TV and PPC – to drive a greater ROI from the same budget.

So if you think these kinds of results could benefit your business then read our white paper here to see how it works.

And remember, we’re always glad to hear from you.

Contact us