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Analysis and Measurement

Analysis and Measurement

How well do you know your customers?

How well do you know your customers?

You’ll already know the core essentials of your customer base – demographics, spend patterns, frequency and so on. And you’ve probably got a segmentation model or two that helps you identify the customer groups to target for any given campaign. But it can be really...

The importance of control groups

The importance of control groups

Given that we’re in the business of improving our clients’ marketing performance, it’s essential to know how their current marketing campaigns are performing. We tend to get a range of answers - “Good.  We get a 10% response rate on average.”  “Well they must be doing...

Once more unto the breach, dear friends…

Once more unto the breach, dear friends…

The news that British Airways has been fined over £180 million for suffering a data breach is an important reminder to everyone who’s involved in handling data. The fine came after hackers stole data relating to 500,000 customers, including names and addresses, travel...

FastStats for beginners

FastStats for beginners

Today’s marketing is all about understanding your customer. And that means understanding your data. Data collection is relatively easy.  After all, there’s no shortage of data sources.  Customer profiles, demographics, products bought, basket value, frequency, online...

All I want for Christmas…

All I want for Christmas…

Thanks to some great client teams, cutting-edge technology and some smart thinking, we’ve helped businesses to put all their customer data into one place, build great customer journeys that maximise sales and deliver personalised, real time communications. But it’s...

Measuring brand advertising

Measuring brand advertising

Marketing can be complex. And it can certainly be expensive. But we do it because we love it, and it’s the thrill of making an impact that keeps us going.  The new creative test that lifts your response rates, or a killer multi-channel campaign that brings sales...

Costa and R-cubed shortlisted for Data IQ award

Costa and R-cubed shortlisted for Data IQ award

Coffee.  Analysis. What do they both have in common? The answer is that they both get us out of bed in the mornings.  It’s what we live for. So imagine our delight when we were given the task of diving into the Costa Coffee Club data to maximise the returns from their...

White Paper – Multi-Channel Attribution

White Paper – Multi-Channel Attribution

Why yours might be fatally flawed Accurate attribution is essential if you want to know what's working and what isn't. But the chances are that your attribution model isn’t giving you the right answers. Find out what you're missing in our free white paper. Read the...

Case Study – P&O Ferries

Case Study – P&O Ferries

See how we helped maximise ROI with automated marketing for P&O Ferries. P&O Ferries needed to understand the incremental impact of all their marekting channels. Read our case study to find out what they learned. Read the case study here.

Case Study – Diageo

Case Study – Diageo

See how web interactions rocketed, social media engagement rose by 60% and email responses topped 28%. With hundreds of websites, Facebook fanpages and email campaigns, Diageo needed to find a way of measuring - and improving - the impact of their digital channels....

Case Study – Lands’ End

Case Study – Lands’ End

Do online customers need catalogues? Lands' End is classic catalogue business and its success has been built on the back of it. But in a changing world, they were keen to understand whether costs could be saved without losing sales. Read the case study here.

You’re employing the wrong analysts

You’re employing the wrong analysts

When someone says ‘we do analysis’ you should immediately start looking for the hidden camera, because ‘data analysis’ means different things to different people. What’s more, an erosion of core statistical analysis skills has taken place. This means there is a very...

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