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Marketing Automation

Marketing Automation

Apteco Finalist Award

Apteco Finalist Award

Your marketing strategy will no doubt have many strands to it, in your ongoing efforts to increase customer sales. Cross-selling, up-selling, discounts, promotions, anniversary mailings, abandoned basket – the list of opportunities to secure just one more sale is...

5 tips for the advanced email marketer

5 tips for the advanced email marketer

Email is a standard tool in the marketer’s arsenal, but as inboxes increasingly groan under the weight of both legitimate email and spam, how do you make sure that your emails hit the spot? In this article, we look at a few ways you can improve your email results that...

AI – from Hollywood to Reality

AI – from Hollywood to Reality

Real-time personalisation, automated decision-making and virtual assistants are changing the way that businesses interact with their customers. Data-savvy businesses are quickly getting up to speed with how AI can bring great improvements to the customer journey,...

How to run an SCV pitch

How to run an SCV pitch

Last month, we shared an article on how to go about building a Single Customer View written by Sarah Storey, a leading independent expert in SCVs and customer relationship management. We’re pleased to bring you her second article, on how to run the pitch for your...

FastStats for beginners

FastStats for beginners

Today’s marketing is all about understanding your customer. And that means understanding your data. Data collection is relatively easy.  After all, there’s no shortage of data sources.  Customer profiles, demographics, products bought, basket value, frequency, online...

All I want for Christmas…

All I want for Christmas…

Thanks to some great client teams, cutting-edge technology and some smart thinking, we’ve helped businesses to put all their customer data into one place, build great customer journeys that maximise sales and deliver personalised, real time communications. But it’s...

How to Deliver the Complete Customer Experience

How to Deliver the Complete Customer Experience

Our work with Ageas demonstrated the power of an Engagement Hub. Harnessing the data – both online and offline – from across your business, it ensures that every aspect of your business is working from accurate, real time customer information. Watch our video below......

Case Study – Ageas Insurance

Case Study – Ageas Insurance

Helping Ageas join up their marketing for better results. As one of the UK's leading insurers, Ageas operate in a tough marketplace where opportunities to talk to customers are limited. So they knew they needed to make every interaction count and improve the customer...

Case Study – Tenpin

Case Study – Tenpin

Increasing engagement through marketing automation. Ten were looking to grow their business through a greater focus on the customer. They asked us to dive into their data and and help drive a new customer strategy. Read the case study here.

Joining up your online and offline marketing

Joining up your online and offline marketing

Joining up online and offline marketing is nothing new. All it means is making sure that everything a customer sees, hears and experiences is consistent. Easy. Well, perhaps not so easy these days. It’s no longer just about making sure that your direct mail packs...

Case Study – P&O Ferries

Case Study – P&O Ferries

See how we helped maximise ROI with automated marketing for P&O Ferries. P&O Ferries needed to understand the incremental impact of all their marekting channels. Read our case study to find out what they learned. Read the case study here.

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