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Real-time Marketing

Real-time Marketing

2020 – a year in data

2020 – a year in data

Well, here we are.  The end of 2020.  A year that began so positively, with the ring of the future everywhere we looked, fell apart in dramatic fashion barely three months in. But with hope on the horizon in the form of vaccines and Christmas almost upon us, it’s time...

The Battle For Your Customers Has Begun

The Battle For Your Customers Has Begun

As the world starts to recover from the worst economic ravaging in generations, you need to make sure your business is ready to react and claim those much-needed sales. But budgets are tight, time is short and your competitors are thinking exactly the same thing. Your...

It’s time to Refocus.

It’s time to Refocus.

As the world starts to recover from the worst economic ravaging in generations, you need to make sure your business is ready to react and claim those much-needed sales. But budgets are tight, time is short and your competitors are thinking exactly the same thing. So...

AI – from Hollywood to Reality

AI – from Hollywood to Reality

Artificial Intelligence is one of the biggest growth areas in business and marketing at the moment.  Real-time personalisation, automated decision-making and virtual assistants are changing the way that businesses interact with their customers. Data-savvy businesses...

All I want for Christmas…

All I want for Christmas…

For many years, we’ve been helping our clients to maximise the returns from their customer marketing. Thanks to some great client teams, cutting-edge technology and some smart thinking, we’ve helped businesses to put all their customer data into one place, build great...

How to Deliver the Complete Customer Experience

How to Deliver the Complete Customer Experience

Our work with Ageas demonstrated the power of an Engagement Hub.  Harnessing the data – both online and offline – from across your business, it ensures that every aspect of your business is working from accurate, real time customer information. Watch our video...

A.I. Man versus machine?

A.I. Man versus machine?

The robots are coming, the robots are coming! Oh hang on. They’re already here. Artificial intelligence – or AI - is a hot topic right now. From automated production lines to self-driving cars or the range of voice activated assistants in our phones and homes, AI is...

Personalise your website for every customer

Personalise your website for every customer

Marketing is all about building relationships with your customers. Shopkeepers have been doing it since the beginning of time, personalising their service to everyone who comes through the door. Times have changed, but the principles remain the same. We should give...

Supercharge FastStats with Real-time

Supercharge FastStats with Real-time

It’s a fact that customers are getting smarter with the way they shop and with more and more purchases or bookings taking place online, it’s never been more important to provide the most relevant and personalised online experience possible. Recently, Apteco, the...

Four steps to delight customers in real time

Four steps to delight customers in real time

The marketer’s dream of getting the right message to the right person at the right time is now not only a reality, but for many the right time has become ‘right now’. In the third post on real time customer intelligence we examine four steps to delight customers in...

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