Analysis & Measurement
Best use of data in a marketing program.
Coffee. Analysis. What do they both have in common?
The answer is that they both get us out of bed in the mornings. It’s what we live for.
So imagine our delight when we were given the task of diving into the Costa Coffee Club data to maximise the returns from their customer base.
In fact, we got so engrossed in the work and delivered such great results that it’s been shortlisted for a DataIQ Award!
Our work with Costa Coffee was nominated in the ‘Best Use of Data in a Marketing Programme’ category and we’re very proud of the analysis that is dramatically increasing returns from the reward based Costa Coffee Club.
The key to the success of the project was a smart piece of analysis that uncovered the hidden drivers of opportunity from millions of daily transactions.
As a result, the first campaign to use the new segmentation approach generated a massive 40% increase on the previous year and significantly increased ROI.
Want to see how our coffee fueled analysts did it? You can read the short case study here.
