Have you discovered your website's hidden potential?
You already know that your website is your shop window to the world. Just like…
Stop focusing on your high value customers
You know who your high value customers are. They’re ones who shop most…
Enhancing the Customer Journey
- One Step at a Time
STEP 5 - Dormancy and Retention
Have you mapped out your customer journey communications? A well thought-out…
Why you should spend less on Marketing
Rather than joining in the annual battle to increase, or even maintain, your…
Enhancing the Customer Journey
- One Step at a Time
STEP 4 - The Post-Purchase Experience
Have you mapped out your customer journey communications? A well thought-out…
FastStats for beginners
Quick, powerful customer insight for better marketing Today’s marketing is all…
Don't build a Single Customer View...
…until you’ve read this article. A Single Customer View (SCV) is an essential…
Enhancing the Customer Journey
- One Step at a Time
STEP 3 - The Purchase Experience
Have you mapped out your customer journey communications? A well thought-out…