Stop focusing on your high value customers
You know who your high value customers are. They’re ones who shop most…
Enhancing the Customer Journey
- One Step at a Time
STEP 5 - Dormancy and Retention
Have you mapped out your customer journey communications? A well thought-out…
Why you should spend less on Marketing
Rather than joining in the annual battle to increase, or even maintain, your…
Enhancing the Customer Journey
- One Step at a Time
STEP 4 - The Post-Purchase Experience
Have you mapped out your customer journey communications? A well thought-out…
FastStats for beginners
Quick, powerful customer insight for better marketing Today’s marketing is all…
Don't build a Single Customer View...
…until you’ve read this article. A Single Customer View (SCV) is an essential…
Enhancing the Customer Journey
- One Step at a Time
STEP 3 - The Purchase Experience
Have you mapped out your customer journey communications? A well thought-out…
R-cubed awarded Apteco Premium Partner status!
As a long term partner with Apteco, we’re delighted to announce that we’ve just…