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Joined-up Marketing

Joined-up Marketing

Apteco Finalist Award

Apteco Finalist Award

Your marketing strategy will no doubt have many strands to it, in your ongoing efforts to increase customer sales. Cross-selling, up-selling, discounts, promotions, anniversary mailings, abandoned basket – the list of opportunities to secure just one more sale is...

Why you should spend less on Marketing

Why you should spend less on Marketing

Rather than joining in the annual battle to increase, or even maintain, your marketing budget, why not make it easy on yourself and just spend less on marketing? Well, not spend less exactly, but certainly spend it smarter, and cut your costs where it’s not having an...

How to run an SCV pitch

How to run an SCV pitch

Last month, we shared an article on how to go about building a Single Customer View written by Sarah Storey, a leading independent expert in SCVs and customer relationship management. We’re pleased to bring you her second article, on how to run the pitch for your...

FastStats for beginners

FastStats for beginners

Today’s marketing is all about understanding your customer. And that means understanding your data. Data collection is relatively easy.  After all, there’s no shortage of data sources.  Customer profiles, demographics, products bought, basket value, frequency, online...

All I want for Christmas…

All I want for Christmas…

Thanks to some great client teams, cutting-edge technology and some smart thinking, we’ve helped businesses to put all their customer data into one place, build great customer journeys that maximise sales and deliver personalised, real time communications. But it’s...

Mapping your Customer Journey

Mapping your Customer Journey

It’s vital to have your customer journeys mapped out if you’re going to maximise every opportunity to increase your sales and profitability. And nowhere is that more true than in the travel industry, where income is driven primarily by low frequency but high value...

Is your sign up form compliant?

Is your sign up form compliant?

The General Data Protection Regulation (GDPR) came into force on 25th May 2018. This article from our archives focuses on the changes to your sign up and marketing permission process required to make your sign up forms compliant. The introduction of the GDPR will...

Case Study – Ageas Insurance

Case Study – Ageas Insurance

Helping Ageas join up their marketing for better results. As one of the UK's leading insurers, Ageas operate in a tough marketplace where opportunities to talk to customers are limited. So they knew they needed to make every interaction count and improve the customer...

Joining up your online and offline marketing

Joining up your online and offline marketing

Joining up online and offline marketing is nothing new. All it means is making sure that everything a customer sees, hears and experiences is consistent. Easy. Well, perhaps not so easy these days. It’s no longer just about making sure that your direct mail packs...

Case Study – Lands’ End

Case Study – Lands’ End

Do online customers need catalogues? Lands' End is classic catalogue business and its success has been built on the back of it. But in a changing world, they were keen to understand whether costs could be saved without losing sales. Read the case study here.

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