As a result, you can feel that you’re drowning in data – yet still lacking the big picture needed to get the right message, to the right person, at the right time.
This is where R-cubed’s ‘Meet Your Customers’ analysis comes in.
We take your data, bring it all together to give you a complete picture of your customers, their value, their future potential and how you are investing your marketing budget with them. Giving you the blueprint for optimising your contact strategy for each and every customer.
Meet Your Customers is a powerful analysis of your customers that reveals not only their current value to your business, but their future value. It’s based on your own data, and because it’s independent, it bypasses any pre-conceived notions your business may have about your customers.
We can guarantee that the results will surprise you. You’ll be able to see, perhaps for the first time, where the true value and opportunities lie. For example, we’ll help you answer questions such as –
- What are your key customer segments?
- Which customers are most likely to lapse?
- How do customers change year on year?
- How well do we recruit and convert new customers?
- Which customers will buy what products?
- What are the cross-sell opportunities?
- Are there gaps in your customer journey?
We’ll be able to see who your most valuable customers are, who’s looking to leave you, where the untapped opportunities are and what they’re worth to you. Our predictive modelling will let you know where you should be focusing your efforts, and where we can help you develop marketing strategies to maximise the returns from your budget.
The return on investment can be staggering. We’ve delivered Meet Your Customers projects for more than a hundred companies and we’ve yet to see a project that hasn’t identified opportunities worth at least ten times the cost. We’ve literally delivered millions of pounds in incremental profit for our clients.
Want to find out more?
Watch our short video to see what you could expect to learn from a Meet your Customers project.
And if you’d like to have a no-obligation chat about how we could help, including costs and timescales, just get in touch.